Brand Tone

Aspirational & Empowering, Trendy & Youthful, Approachable & Customer-Focused, Conscious & Responsible

Brand Values

• •Emotional Well-being
• •Self-Expression
• •Sustainability & Eco-Consciousness
• •Quality & Comfort
• •Customer Centricity
• •Kindness & Responsibility

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., empowering, conscious, youthful, approachable), corresponding tone characteristics (e.g., uplifting, informative, friendly, direct), and a list of "words we use" and "words we avoid."
• •Know Your Audience: Understand their language, what resonates with them, and their values to tailor the tone effectively while staying true to the brand.
• •Consistency Across All Channels: Ensure the tone is consistent on the website, social media posts, email marketing, customer service interactions, and even packaging.
• •Storytelling with Emotion: Connect with the audience by weaving the brand's values (emotional well-being, self-expression, sustainability) into narratives that evoke positive feelings.
• •Join our community – where fashion is a force for good and a reflection of you.

Social Perception

Emerging brand with positive customer reviews within its own channels, potential niche appeal to audiences interested in fashion that reflects inner feelings and a conscious lifestyle.

Copy Examples

• •fashion meets emotion and sustainability
• •clothing that embodies emotional well-being, self-expression, and eco-consciousness
• •Stay Strong T-Shirt
• •Latest, Trendy, and Fashion clothing
• •Easy ordering, Easy Tracking and hassle free returns