Brand Tone

Professional and Knowledgeable, Aspirational and Empowering, Collaborative and Supportive, Chic and Trend-Aware, Modern and Innovative

Brand Values

• •Equity Building
• •Excellence
• •People Capital
• •Entrepreneurial Spirit
• •Customer Centricity
• •Care
• •Authenticity
• •Collaboration & Partnership
• •Diversity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document your brand's tone, values, personality, and specific language choices (e.g., words to use/avoid, level of formality for different platforms). Share this with anyone creating content.
• •Know Your Audience for Each Platform: While the core voice remains, adapt the tone slightly to suit the platform and the specific audience segment you're addressing (e.g., more formal on LinkedIn, more conversational and visual on Instagram).
• •Prioritize Clarity and Authenticity: Ensure your messaging is clear, concise, and genuinely reflects your brand's values. Avoid jargon where possible, and always be truthful in your claims. This builds trust.
• •Maintain Visual and Textual Cohesion: Ensure your copy complements your visual identity. The language used should feel like a natural extension of the images, colors, and overall aesthetic of your brand.
• •Regularly Audit and Refine: Periodically review your content across all channels to ensure consistency with your defined brand tone and values. Solicit feedback and be open to evolving your communication style as your brand grows and the market changes, while staying true to your core identity.

Social Perception

As an Enabler/Connector, Industry Authority (Emerging), Modern and Relevant. The "Launching Soon" fashion aspect adds an element of anticipation and a potential B2C perception that is yet to be fully formed.

Copy Examples

• •For Brands (Website/LinkedIn): Elevate Your Brand. Amplify Your Reach. Mode Society connects you with authentic influencers who tell your story and captivate your ideal audience. Let's build impactful campaigns, together.
• •For Influencers (Instagram/Facebook): Your Influence Has Power. Mode Society empowers you to monetize your creativity and partner with brands you’ll love. Join our network and turn your passion into profession.
• •General Awareness (Twitter): The future of marketing is authentic connection. At Mode Society, we're building bridges between innovative brands and dynamic influencers. Discover the art of impactful collaboration. #InfluencerMarketing #BrandPartnerships
• •Email Subject Line to Potential Brand Partner: Mode Society: Let's Unlock Your Brand's Next Level of Engagement
• •Call to Action (Website): Ready to Transform Your Influence or Elevate Your Brand? Partner with Mode Society Today and Shape the Future of Authentic Marketing.