Brand Tone

Passionate & Artistic, Helpful & Approachable, Quality-Driven & Confident, Modern & Trendy, Personal & Authentic

Brand Values

• •Craftsmanship & Quality
• •Creativity & Customization
• •Empowerment & Convenience
• •Reusability & Value
• •Passion & Dedication
• •Customer Satisfaction

Best Practices

• •Always Emphasize "Handmade" and "Quality": These are core differentiators. Use phrases like "crafted by hand," "salon-quality materials," "meticulously designed" to reinforce these values.
• •Maintain a Passionate and Personal Voice: Reflect Solène's passion. Use "we" or "I" (as Solène) where appropriate in stories or direct communications to build connection. Share the "why" behind the brand.
• •Be Helpful and Empowering: Provide clear, encouraging instructions and tips. Frame the products as solutions that make customers' lives easier and more beautiful, giving them control over their style.
• •Stay Visually Driven and Descriptive: Nail art is visual. Use vivid language to describe designs, colors, and textures, complementing the high-quality imagery.
• •Engage Authentically: Respond to comments and messages with the same warmth and helpfulness conveyed in the brand's "About Us" and customer reviews. Foster a community around the shared love for nail art.

Social Perception

Positive Customer Feedback, Trusted Creator, Niche but Growing Recognition, Artistic & High-Quality

Copy Examples

• •✨Unleash your inner artist. ✨ Each Mosaic nail is a tiny canvas, handcrafted with passion just for you. Salon quality? Absolutely. But it’s the heart we pour into every design that truly makes them shine. Ready for your masterpiece? Shop the link in bio! #MosaicPressOnNails #HandmadeNails #NailArtistry #ReusableNails #MadeInFrance
• •From box to fabulous in 5 minutes! 💅 Mosaïc Press Ons are designed for real life – stunning, durable, and oh-so-easy to apply. No salon needed, just your unique style. Get yours & see how simple beautiful nails can be! #PressOnNails #MosaicNails #DIYNails #NailTutorial #HandmadeWithLove #QualitéSalon
• •Mosaïc Press On Nails: Salon Beauty, Handcrafted For You. Discover unique, reusable press-on nails, made with passion in France. Your dream nails, ready when you are.
• •Juggling a demanding career and a love for flawless nails? We get it. Mosaic Press On Nails are your secret weapon. Stunning, handmade designs you can apply in minutes for that important meeting or weekend escape, and remove just as easily. Quality that lasts, convenience you deserve. Explore our collections. #WorkingWoman #NailSolution #PressOns #FrenchQuality
• •Pouring a little magic (and a lot of precision!) into every single set. ✨ At Mosaïc, 'handmade' isn't just a word, it's our promise of quality and unique beauty. See the difference passion makes! #BehindTheScenes #ArtisanNails #MosaicPressOns #NailArtist #MadeWithCare