Brand Tone

Romantic & Sentimental, Personal & Heartfelt, Sophisticated & Elegant, Empathetic & Understanding, Gentle & Kind

Brand Values

• •Love
• •Connection
• •Authenticity
• •Trust
• •Kindness (Bienveillance)
• •Respect
• •Gratitude
• •Quality
• •Meaningfulness

Best Practices

• •Embrace Emotional Language: Consistently use words that evoke feelings of love, warmth, connection, intimacy, and sincerity. Think heartfelt, cherished, whisper, glow, embrace.
• •Maintain a Touch of Sophistication and Gentleness: Even when being direct or playful, ensure the language remains elegant and kind, reflecting the brand's French-inspired name and stated values of respect and gentleness. Avoid overly casual slang or abrasive tones.
• •Focus on Expression and Storytelling: Frame products not just as items, but as tools for expressing emotions and telling personal stories. Highlight how each candle can convey a unique message from the giver to the receiver.
• •Incorporate Values Naturally: Weave in the brand's core values like authenticity, love, and kindness into the narrative. For example, Crafted with authentic care or A gift that speaks of genuine affection.
• •Use You and Your to Create a Personal Connection: Address the customer directly to make the communication feel more personal and intimate, mirroring the nature of the intimate thoughts the brand represents. For instance, How will *you* express *your* feelings today? or A gift that reflects *your* unique bond.

Social Perception

Likely Perceived Positively by Target Audience, Niche Appeal, Emerging Brand

Copy Examples

• •Instagram Post (Image: Beautifully lit personalized candle): More than just a candle, it's a thousand whispered words, a gentle glow for their heart. ✨ Tell your story, your love, your gratitude. Create a unique thought with Mille Pensées Intimes. #MillePenseesIntimes #SayItWithLove #PersonalizedGifts #HeartfeltConnections #CandlelightThoughts
• •Facebook Ad (Carousel showcasing different candle message options: Je t'aime, Merci, Friendship, Zen): Words can be hard to find, but feelings deserve to be shared. Let our handcrafted candles speak for you. ❤️ Choose your message, scent, and personal touch to create a gift that truly resonates. Discover the art of intimate gifting at Mille Pensées Intimes. Shop Now for free shipping to US & France! #GiftIdeas #PersonalizedCandles #ExpressYourself #MillePenseesIntimes #MadeWithLove
• •Website Homepage Banner: Mille Pensées Intimes: Where Your Deepest Feelings Take Shape. Illuminate their world with a personalized candle, crafted with love and intention. Because some thoughts are too precious not to share.
• •TikTok Video Caption (Video: Hands lovingly packaging a candle): Pouring love and a thousand intimate thoughts into every creation. 💖 What message would your heart send today? #MillePenseesIntimes #HandmadeWithCare #GiftingSeason #LoveLanguage #UniqueGifts #ASMRgifting (if applicable)
• •Email Newsletter Subject Line: A Thousand Ways to Say I'm Thinking of You... ❤️ Discover Mille Pensées Intimes. Body Snippet: In a world that moves so fast, take a moment to share a thought, a feeling, a connection. Our personalized candles are more than just a gift; they're a beautiful expression of your heart. Hand-poured, vegan, and designed to warm theirs. Explore our collections...