Tono de Marca

Modern, Authentic, and Aspirational.

Valores de Marca

• •Functionality & Innovation
• •Durability & Quality
• •Style & Self-Expression
• •Respect for the Worker

Mejores Prácticas

• •Always Bridge Function and Style: In every piece of copy, connect a technical feature (e.g., "water-repellent fabric") to a lifestyle benefit (e.g., "so you're ready for whatever the day throws at you"). Never focus on one at the expense of the other.
• •Use an Empowering Vocabulary: Employ strong, active words like "Engineered," "Crafted," "Built," "Unleash," and "Master" to describe products and the workers who use them. Frame the clothing as "gear" or "equipment" rather than just "clothes."
• •Maintain Visual Authenticity: Ensure all marketing imagery and videos feature either real workers or models in authentic, believable work/urban environments. The context is as important as the clothing.
• •Speak with Respect, Not Hype: The tone should be confident and modern, but avoid overly trendy slang or exaggerated claims. The brand's credibility comes from its respect for the worker's intelligence and skill, so the copy should be direct, informative, and genuine.
• •Be the Expert Curator: When promoting other brands like BURTLE, explain *why* you chose to carry them. For example, "We stock BURTLE because their commitment to innovation in air-cooled workwear is second to none." This positions 247 WORKERS as a knowledgeable and trusted authority, not just a reseller.

Percepción Social

The brand is perceived as a contemporary and reliable source for high-quality Japanese workwear. For its Japanese audience, it is a go-to online retailer that stocks popular and innovative brands. For a potential international audience, it fits into the growing appreciation for Japanese craftsmanship and the global trend of functional, work-inspired fashion. Customers likely see the brand as a place to find gear that is both highly practical for demanding jobs and stylish enough for everyday life. The blend of established brands and their own "Original Gear Craft" line positions them as both a trusted curator and a creator in the workwear space.

Ejemplos de Copy

• •Engineered for the grind. Designed for the street. Our Stretch Cargo Pants provide ultimate flexibility when you're on the clock and unmatched style when you're not. Gear for the 24/7 worker. #247WORKERS #Workwear #JapaneseWorkwear #StreetStyle
• •THE FUTURE OF WORKWEAR IS HERE. High-performance gear that works as hard as you do. Shop the latest in functional apparel.
• •Meet the OGC-ASBT01 Stretch Cargo Pants. We started with a foundation of triple-stitched, abrasion-resistant twill and engineered 4-way stretch for unrestricted movement. Featuring ten reinforced utility pockets and a streamlined, modern fit, these pants are built to withstand the toughest jobsites and transition seamlessly to your life offline. This isn't just workwear; it's your everyday armor.
• •(Video shows a rapid-fire sequence of a worker performing a task with ease, then meeting friends after work in the same outfit). Text Overlay: From the Job Site... to the Street. No compromise. #UtilityFashion #WorkLife #OOTD #247Workers
• •Ready for Anything: New Arrivals from BURTLE & Our Original Gear.