Brand Tone

Urgent, Concerned, Reassuring, Empowering, Authoritative, Trustworthy, Direct, and Informative

Brand Values

• •Reliability
• •Effectiveness
• •Peace of Mind
• •Accessibility
• •Ease of Use

Best Practices

• •Always link the product back to its core benefit of saving lives and being ready for the unexpected.
• •The language should convey urgency and the need for a swift response, both in the emergency itself and in the decision to purchase.
• •Balance Urgency with Reassurance: While it's important to highlight the danger of choking, the ultimate message should be one of empowerment and peace of mind that comes from owning the HandyHeimlich.
• •Maintain an Authoritative yet Empathetic Voice: Provide factual information about the product's effectiveness and design (e.g., "FDA registered," "tested technology") while acknowledging the fear and anxiety associated with choking emergencies.
• •Make the need for the product more tangible.

Social Perception

Lifesaving Product, Essential for Vulnerable Groups, Source of Reassurance, One of Several Options

Copy Examples

• •READY FOR ANY EMERGENCY.
• •Trusted anti-choking device for families and businesses
• •Enhanced vacuum technology and increased suction power
• •Saved by the HandyHeimlich!
• •The HandyHeimlich anti-choking device is a lifesaver!