Brand Tone

Approachable, sex-positive, fun, and modernly informal. Balances being informative and trustworthy with being entertaining and relatable.

Brand Values

• •Sex Positivity: Openly promoting sexual pleasure and exploration without shame.
• •Inclusivity: Emphasizing that their products and the conversation around sexual wellness are for everyone, regardless of gender or sexual orientation.
• •Affordability & Accessibility: Stating a mission to bring affordable sex toys to the UK market.
• •Body Positivity: Encouraging self-love and acceptance.
• •Fun & Enjoyment: Positioning their products as tools for fun and pleasure.
• •Education & Empowerment: Providing information through their blog and product descriptions to help customers make informed choices and feel comfortable.
• •Discretion: Implied by the nature of the products and the typical expectations of customers in this market.

Best Practices

• •Create a Brand Voice Guide: Document the key attributes of your brand voice (e.g., playful, empowering, witty, informative) with examples of do's and don'ts. Share this with anyone creating content. For LUVU, this would include words to use (pleasure, joy, explore, self-love) and words to perhaps avoid (clinical or overly explicit terms unless contextually appropriate for a specific audience segment).
• •Know Your Audience: Understand who you're talking to. The language for a TikTok audience might be more informal and trend-driven than a blog post aimed at education. However, the core values (sex positivity, fun) should still shine through consistently.
• •Use Consistent Terminology & Emojis (where appropriate): Decide on how you refer to your products and concepts. For instance, using "vibes" or "toys" consistently. Emojis can enhance a playful tone (✨, 😉, 👀, 🔥) but should be used in line with the platform and message.
• •Read Aloud & Review: Before publishing, read your copy aloud. Does it sound like your brand? Is it engaging? Does it align with the identified tone (e.g., approachable, fun)? Get a second pair of eyes to review for consistency.
• •Stay True to Your Values: Ensure all copy, regardless of the platform or promotion, reflects the core brand values of sex positivity, inclusivity, fun, and empowerment. This means avoiding judgmental language and always aiming to make people feel comfortable and positive.

Social Perception

The brand appears to be perceived as a modern, approachable option in the adult toy market, particularly appealing to those who appreciate a non-intimidating and fun approach to sexual wellness. The shift or current emphasis on LUVU.LIFE suggests a move towards a more lifestyle-oriented and positive brand image compared to potentially more generic "adult store" connotations.

Copy Examples

• •Instagram Post (Product Spotlight): "Say HELLO to your new bestie! ✨ Our [Product Name] is all about good vibes and even better O’s. Ready to P.L.A.Y.? 😉 Link in bio for a date with pleasure! #LUVULife #SelfLoveJourney #GoodVibesOnly #ToyJoy"
• •TikTok Video Caption (Humorous/Relatable): "When you said you needed 'me time' and REALLY meant it. 👀 Our latest drop understands the assignment. 😉 #MeTimeGoals #TreatYourself #LUVU #FunnyBecauseItsTrue #Adulting"
• •Website Banner: "Explore. Excite. Enjoy. Your pleasure adventure starts here with LUVU. Fun, affordable, and oh-so-good. 😉"
• •Email Subject Line (Promotional): "Psst... Your Next Favorite Night In is Waiting (and it's on sale!) 🤫"
• •Blog Post Introduction: "Let's talk about S-E-X (toys!). No blushing, no shame – just good, clean (or not so clean 😉) fun. At LUVU, we believe everyone deserves a little extra buzz in their life. Here’s how to choose the perfect vibe for *you*..."