Brand Tone

Direct, benefit-oriented, reassuring, enthusiastic, and positive.

Brand Values

• •Value for Money (Custo-Benefício)
• •Practicality and Problem-Solving
• •Customer Satisfaction
• •Innovation/Novelty

Best Practices

• •Use action-oriented language.
• •Inject Enthusiasm and Positivity: While being direct, maintain an upbeat and helpful tone, especially when describing product benefits and solutions.
• •Build Trust and Reassurance: Consistently include trust-building elements like 'original product,' 'secure payment,' 'satisfaction guaranteed,' or customer testimonials in relevant communications.
• •Emphasize promotions, free shipping, and secure purchasing.
• •Focus on solving problems and highlighting practical benefits.

Social Perception

Positive, trustworthy (emerging)

Copy Examples

• •Compre agora!
• •SOMENTE HOJE!
• •Descubra o Método Revolucionário!
• •Simplifica sua Vida!
• •Roupas Impecáveis! É incrível!