Brand Tone

Community-focused, Energetic, Authentic, and Inclusive

Brand Values

• •Community
• •Unity
• •Shared experiences
• •Respect
• •Authenticity
• •Inclusivity

Best Practices

• •Use inclusive language that promotes unity and respect within the rave community.
• •Incorporate rave culture terminology and references that resonate with the target audience.
• •Highlight the shared experiences and connections formed through rave culture.
• •Showcase the unique fashion and artistic expressions associated with the rave scene.
• •Promote a safe and positive environment for all participants.

Social Perception

A community-oriented brand that promotes shared experiences, unity, and respect within the rave culture, fostering a safe and inclusive environment for ravers to connect and express themselves.

Copy Examples

• •Find your Rave Buddies DE and experience the magic together!
• •Join the Rave Buddies DE community and celebrate PLUR (Peace, Love, Unity, Respect).
• •Express yourself through the unique rave aesthetic with Rave Buddies DE.
• •Rave Buddies DE: Connecting ravers and creating unforgettable memories.
• •Discover the best techno music and rave experiences with your Rave Buddies DE.