Brand Tone

Elegant & Sophisticated, Confident & Aspirational, Quality-Focused & Informative

Brand Values

• •Quality
• •Timeless Style
• •Comfort
• •Customer-Centricity
• •Resilience & Agility
• •Sustainability

Best Practices

• •Use terms like 'meticulously crafted,' 'premium 100% cotton,' 'exquisite craftsmanship,' 'enduring style,' and 'lasting value'.
• •Focus on the feeling the clothes provide – confidence, comfort, sophistication.
• •Use phrases like 'timeless design,' 'classic essentials,' 'transcends trends'.
• •Weave in the 'Hare' Symbolism Subtly (Optional but Unique): When appropriate, especially in broader brand messaging or storytelling content, connect back to the symbolic values of agility, resilience, and freedom, as introduced in your blog.
• •Maintain a Quality-Focused & Informative approach, highlighting the cotton material and craftsmanship.

Social Perception

A newer startup aiming to establish itself in the fashion market with a focus on high-quality cotton basics, offering good value, fit, and comfortable, breathable fabric.

Copy Examples

• •Experience the luxury of our meticulously crafted Polo shirts, designed for enduring style and lasting value.
• •Dress with confidence in our premium 100% cotton T-shirts, the classic essential for the modern wardrobe.
• •Our trousers offer both timeless design and unparalleled comfort, transcending trends for a sophisticated look.
• •Crafted from the finest materials, Lepus shorts embody agility and freedom, perfect for any adventure.
• •Elevate your everyday style with our exquisite caps, meticulously crafted for lasting elegance.