Brand Tone

Warm, Authentic, Craft-Oriented, and Thoughtful

Brand Values

• •Personalization & Customization: A core offering, allowing customers to create unique items.
• •Craftsmanship & Quality: Pride in handmade products and durable materials.
• •Sustainability & Eco-Friendliness: Commitment to eco-conscious practices and local sourcing.
• •Community Support: Dedication to supporting small businesses.
• •Customer Connection & Storytelling: Valuing the connection with customers and sharing their own brand story.
• •Celebration of Life's Moments: Creating products that mark and enhance special occasions.

Best Practices

• •Emphasize the "Handmade" and "Personalized" Aspects: Consistently use words like "handcrafted," "custom-made," "personalized," "artisan," "unique," and "made by Ashley/our family" to reinforce the brand's core identity.
• •Highlight Eco-Conscious Values: Weave in mentions of "sustainably sourced," "eco-friendly materials," "locally sourced," and "supporting small businesses" where appropriate to showcase commitment to these values.
• •Tell a Story: Whether it's the brand's origin, the inspiration behind a product, or how a customer might use an item for a special occasion, storytelling creates connection and warmth.
• •Use Warm and Approachable Language: Opt for a friendly, inviting, and slightly informal tone. Avoid overly corporate or technical jargon. Phrases like "we're excited to share," "made with love," "we believe," and direct address ("your special moments") can help.
• •Maintain Transparency and Authenticity: Be genuine in your product descriptions and communications. If items are made to order or have slight variations due to their handmade nature, communicate this clearly and positively (e.g., "the unique charm of handcrafted"). The current site already does this well.

Social Perception

Positive on Etsy: The "CraftedinChaosSTL" Etsy store, which is merging with Woodsy What Knots, has "Rave reviews! Average review rating is 4.8 or higher". This suggests customers appreciate the product quality and service from this side of the business. Limited Direct Reviews on Shopify Site: The product pages on `woodsywhatknots.com` show "0 reviews" currently. This means direct perception via the Shopify site itself is not yet established through public reviews.

Copy Examples

• •Welcome to Woodsy What Knots! From our family to yours, discover handcrafted treasures and personalized gifts, made with love and a commitment to a greener Earth. Let's make your special moments unforgettable.
• •Capture a memory, share a laugh, or simply add a touch of rustic charm. Our custom wooden signs are more than decor; they're stories etched in locally sourced wood, crafted with care by Ashley and our team. What story will yours tell?
• •Remember those tumblers you loved from Crafted In Chaos? We're thrilled to bring that same dedication to quality and personalization to our expanded Woodsy What Knots family! ✨ From vibrant tumblers to unique wooden keepsakes, every piece is made with eco-conscious practices and a sprinkle of joy. Shop our latest creations! #HandcraftedHappiness #EcoFriendlyGifts #WoodsyWhatKnots #ShopSmall
• •It all started with a passion for creating and a dream of sustainability. At Woodsy What Knots, we pour our hearts into every custom ornament and thoughtfully designed wooden piece. We believe in the beauty of local materials, the strength of small businesses, and the joy of a perfectly personalized gift.
• •🌿 Crafted with Care, Just For You | New from Woodsy What Knots