Brand Tone

Welcoming and Friendly, Authentic and Traditional, Passionate about Food, Professional yet Approachable

Brand Values

• •Quality
• •Authenticity
• •Customer Satisfaction
• •Community/Local Focus
• •Conviviality

Best Practices

• •Use Warm and Inviting Language: Employ words like 'welcome,' 'enjoy,' 'discover,' 'share,' 'celebrate.' Address the audience directly and make them feel like valued guests.
• •Highlight Authenticity and Tradition: Refer to 'traditional recipes,' 'authentic flavors,' 'local ingredients,' and 'market cuisine' to reinforce these core values.
• •Showcase Passion for Food: Use vivid descriptions of dishes, focusing on taste, freshness, and the quality of ingredients. Let the love for Spanish gastronomy shine through.
• •Maintain a Friendly and Approachable Demeanor: Even when being professional, ensure the tone is never cold or impersonal. Engage genuinely with comments and feedback.
• •Be Consistent Across All Platforms: Whether it's a website update, a social media post, or an email, the voice should be recognizably 'De Tapas Restaurant' – consistently friendly, authentic, and passionate about delivering a great Spanish dining experience. Ensure imagery also aligns with this tone.

Social Perception

Positive, Reliable Choice, Good Service, Pleasant Ambiance

Copy Examples

• •Instagram Post (Image of a vibrant paella): Dive into tradition! 🥘 Our classic paella is simmering with the freshest local ingredients and generations of flavor. Gather your loved ones and share the taste of authentic Jávea. Book your table – your Spanish feast awaits! #DeTapasJavea #PaellaLovers #MarketFresh #XabiaEats #SpanishCuisine
• •Facebook Ad (targeting locals and tourists): Jávea, are you ready for a flavor fiesta? 💃 At De Tapas Restaurant, we're passionate about bringing you the true taste of Spain. From sizzling gambas al ajillo to our famous rice dishes, every bite is a celebration. Join us for our daily menu or an evening of unforgettable tapas! 👉 [Link to Reservations]
• •Website Homepage Snippet: Welcome to De Tapas Restaurant – Jávea's heart of authentic Spanish cooking. We believe in fresh, market-inspired ingredients, traditional recipes passed down through generations, and a warm atmosphere where every meal feels like a gathering of friends. Explore our menu and discover your new favorite dish.
• •Email Newsletter Subject Line (for a seasonal promotion): Taste the Season: Fresh Flavors Arrive at De Tapas Restaurant! Email Body Snippet: Experience the best of [Current Season]'s bounty with our new seasonal tapas, crafted with love and the freshest market picks. Perfect for sharing, perfect for celebrating. We can't wait to welcome you!
• •Reply to a Positive Customer Review: Thank you so much for your wonderful words, [Customer Name]! We're thrilled to hear you enjoyed the authentic flavors and our team made you feel welcome. It was a pleasure serving you, and we eagerly await your next visit to De Tapas Restaurant in Jávea!