Brand Tone

Passionate and Emotional, with an implied emphasis on quality.

Brand Values

• •Emotional Connection
• •Authenticity
• •Quality (implied)
• •Passion
• •Introspection

Best Practices

• •Use emotional and evocative language to connect with the audience.
• •Focus on themes of love, connection, and introspection.
• •Highlight the quality and official nature of the merchandise.
• •Incorporate song titles and album names into product descriptions and marketing copy.
• •Ensure transparency and legitimacy in all product photos and site information.

Social Perception

Perceived as an artist focused on emotional connection and authentic expression, with a desire for fans to trust the legitimacy and quality of the merchandise.

Copy Examples

• •"I GOT YOU" Collection: Wrap yourself in the warmth of connection. Official merch, straight from the heart.
• •"ONE MORE TIME" Vinyl: Relive the magic. Experience the music as it was meant to be heard.
• •"This one's for the love that didn't need words." - 23 TheMiracle
• •Official 23 TheMiracle Merchandise: Supporting the artist directly, ensuring authentic quality.
• •Feel the emotion. Wear the music. Shop the official collection now.