Brand Tone

Elegant, vibrant, fresh, aesthetically pleasing, friendly, celebratory, customer-focused, aspirational, local, personal

Brand Values

• •Beauty and Aesthetics
• •Quality and Freshness
• •Customer Satisfaction
• •Emotional Connection
• •Reliability
• •Local Focus with Wider Reach

Best Practices

• •Always Emphasize Beauty and Freshness: Use descriptive and evocative language that highlights the visual appeal and high quality of the flowers (e.g., "vibrant," "exquisite," "hand-picked," "garden-fresh").
• •Connect with Emotion: Frame product descriptions and social media posts around the feelings and occasions flowers represent (love, celebration, sympathy, gratitude, joy).
• •Maintain a Friendly and Approachable Voice: Even when aiming for elegance, keep the language warm and inviting. Address the customer directly and be responsive to inquiries and comments.
• •Be Visually Consistent: Ensure that the tone of the copy always aligns with the high-quality, beautiful imagery used across all platforms. The words should enhance the visual story.
• •Tailor to the Platform, but Keep Core Tone: While adapting the style slightly for different platforms (e.g., more playful on TikTok, more descriptive on the website), the core brand voice (elegant, fresh, emotional, friendly) should remain consistent.

Social Perception

Positive Visual Appeal, Service-Oriented, Celebratory and Gift-Oriented, Emerging Brand Awareness

Copy Examples

• •Celebrate your forever. Let our exquisite anniversary collection speak the language of your heart. Fresh blooms, timeless love. Order today for delivery in Bucharest & Romania. #eflorRO #AnniversaryFlowers #LoveInBloom
• •From our gardens to your home, with love. At eflor.ro, we pick only the freshest, most vibrant flowers to brighten your day. Experience the difference. #FreshFlowers #QualityBlooms #BucharestFlorist
• •Say it with flowers. A gesture of love, a token of appreciation, a moment of pure joy. Discover the perfect bouquet at eflor.ro to express what words cannot. #FlowerDelivery #GiftIdeas #SpreadJoy #eflor
• •Why wait for a special occasion? Bring the beauty of nature indoors with our stunning arrangements. Brighten your space, lift your spirits. Explore our collection. #EverydayFlowers #HomeDecor #eflorROBeauty
• •Which of these blooms steals your heart today? 💖 Let us know in the comments! Find your perfect match at eflor.ro. #FlowerLove #Bucharest #Romania #FloralDesign #eflor