Brand Tone

Empowering, Educational, Luxurious, Caring, Community-Focused

Brand Values

• •Education & Empowerment
• •Quality & Efficacy
• •Support & Community
• •Intentionality & Care
• •Innovation & Problem-Solving
• •Aesthetic Excellence & Design

Best Practices

• •Prioritize "Educate, Elevate, Empower": Ensure that copy, where appropriate, aims to teach something, lift the artist's skills or confidence, or empower them in their business or artistry.
• •Use words like "consciously-sourced," "high-quality," "premium," "gentle."
• •Acknowledge the artist's journey and position the brand as a supportive partner.
• •Visuals should always align with this chic and clean aesthetic.
• •Focus on the results and the feeling of success or enhanced beauty.

Social Perception

A brand that is perceived as supportive, high-quality, and focused on empowering lash artists through education and community.

Copy Examples

• •Master the Art of Lashing with Unfold Esthetics – Where Your Success is Our Mission.
• •Gentle yet effective, it's the self-care your lashes deserve.
• •#UnfoldYourSuccess #LashCommunity
• •Learn more and enroll today!
• •Intentionally designed, consciously sourced – because you deserve the best to create your best.