Brand Tone

Authentic, Evocative & Warm, Ethical & Conscious, Inspirational & Aspirational, Slightly Bohemian & Natural

Brand Values

• •Artisanship & Authenticity
• •Ethical Sourcing & Fair Trade
• •Celebration of Imperfection
• •Connection & Storytelling
• •Timeless & Natural Aesthetics
• •Customer Connection

Best Practices

• •Emphasize Storytelling: Always highlight the origin, the artisan, or the inspiration behind the products. Use phrases that evoke a sense of history, travel, and human touch. (e.g., "Handwoven by...", "Inspired by the landscapes of...", "A tradition passed down...").
• •Use Evocative and Sensory Language: Appeal to emotions and senses, particularly those associated with warmth, summer, travel, and nature. (e.g., "sun-kissed hues," "natural textures," "whispers of faraway lands," "timeless charm").
• •Champion Authenticity and Imperfection: Frame irregularities not as flaws, but as marks of genuine craftsmanship and uniqueness. Use terms like "unique variations," "perfectly imperfect," "one-of-a-kind."
• •Maintain a Warm and Slightly Sophisticated Voice: The language should be inviting and approachable, yet maintain an element of elegance and a curated feel, reflecting the French brand name and artisanal focus.
• •Consistently Reinforce Ethical Values: Subtly weave in the brand's commitment to fair trade and supporting artisans in product descriptions and brand messaging. This builds trust and resonates with conscious consumers.

Social Perception

The brand likely appeals to customers who value unique, ethically sourced, and handcrafted items over mass-market goods. They are likely interested in creating a home environment that feels personal, warm, and perhaps has a touch of wanderlust or a connection to natural elements. Customers likely perceive the brand as a niche provider of curated, artisanal home decor. The French name and emphasis on "summer memories" could evoke a sense of European chic and relaxed elegance. The brand's commitment to "direct relationships" and fair pay for artisans is a positive selling point that could resonate well with ethically-minded consumers. The offering of B2B services suggests they are also perceived as a credible partner for professional interior design projects.

Copy Examples

• •Embrace the perfectly imperfect. Each of our handcrafted treasures tells a story, woven by artisans from around the globe. Bring a piece of their world, and your most cherished summer memories, into your home with 23ème Été.
• •More than decoration, it's a journey. Discover unique, handcrafted pieces that travel from artisan hands to your home, each carrying the warmth of the sun and the soul of its origin. What story will your home tell? #23emeEte
• •Curated for a life less ordinary. At 23ème Été, we believe in the beauty of the authentic, the charm of the handmade. Support global artisans and find that unique piece that speaks to you. Because your home should be as original as you are.
• •Let the sunshine in, all year round. Our collection of natural, timeless decor is designed to evoke the blissful ease of your favorite summer. Handcrafted with love, chosen with care. Explore 23ème Été.
• •Designing spaces with soul. From unique artisan finds to personalized decoration advice, 23ème Été helps you craft a home that's a true reflection of you. Because beauty lies in the details, and every detail has a story.