Brand Tone

Creative & Expressive, Approachable & Friendly, Playful & Humorous, Personalized & Customer-Centric

Brand Values

• •Individuality & Self-Expression
• •Creativity & Craftsmanship
• •Customer Satisfaction
• •Versatility
• •Empowerment

Best Practices

• •Develop a Brand Voice Guide: Clearly define your brand's personality, tone words (e.g., playful, witty, inspiring, friendly), and things to avoid (e.g., overly formal language, jargon). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language and references to resonate with their preferences and how they communicate. The tone for a "Faith Based" product might differ slightly from a "Sarcasm & Sass" item, but the overarching brand voice should remain recognizable.
• •Be Consistent Across All Channels: Whether it's your website, product descriptions, email newsletters, or social media, the brand voice should feel familiar and cohesive.
• •Use Storytelling: Share the inspiration behind designs, customer stories (with permission), or the passion that goes into creating custom items. This helps to build an emotional connection and reinforce brand values.
• •Read Aloud and Revise: Before publishing, read your copy aloud. Does it sound like your brand? Is it engaging and clear? This helps catch awkward phrasing or tones that don't align with your intended voice. Regularly review and refine your copy to ensure it stays fresh and consistent.

Social Perception

Small, Independent Businesses/Crafters, Providers of Unique/Personalized Gifts, Good Quality Craftsmanship (generally positive), Community-Oriented (potentially)

Copy Examples

• •Homepage Banner: "Your Vibe, Your Design, Your Kustomz. Unleash your unique style with personalized gear that speaks volumes. Let's create something amazing together!"
• •Product Description (Sarcastic T-Shirt): "Warning: May spontaneously start talking about how awesome this custom tee is. Wear your wit proudly. Fully customizable because your brand of humor is one-of-a-kind."
• •Social Media Post (New Product Launch): "Fresh off the press! ✨ Our new [Product Name] collection is here to help you express YOURSELF. Which design is calling your name? Drop a comment or DM us for your custom order!"
• •Email Subject Line (Promotional): "🎁 Kustomize Your World! Special [Discount]% Off Inside."
• •About Us Snippet: "At Krafty Kustomz, we're all about celebrating you! We believe everyone deserves to wear their story, share their passions, or just rock a really cool design. From sassy statements to heartfelt messages, we pour creativity and care into every custom piece."