Brand Tone

Feminine & Delicate, Personal & Passionate, Youthful & Fresh, Approachable & Sincere

Brand Values

• •Passion & Dedication
• •Creativity & Innovation
• •Quality & Design Aesthetics
• •Sisterhood & Collaboration
• •Authenticity & Personal Touch

Best Practices

• •Embrace "Delicate & Fresh" Language: Consistently use words that evoke softness, lightness, youthfulness, and the brand's Italian heritage (e.g., "seta" for silk, "sogno" for dream, if appropriate and not overdone). Refer to the founding story of creating something "delicate and fresh."
• •Tell the Founders' Story Subtly: Weave in elements of the twin sisters' passion, their collaborative spirit, and their design background to reinforce authenticity and the personal touch behind the brand.
• •Focus on Feeling, Not Just Features: Describe how the lingerie makes the wearer feel (e.g., "confident," "carefree," "beautifully yourself") rather than just listing fabric types or construction details. Connect with the idea of wearing something the designer herself would love.
• •Maintain Visual-Copy Cohesion: Ensure the tone of the copy perfectly complements the soft, feminine, and fresh aesthetic of the product photography and website design.
• •Engage with a Personal, Friendly Voice: When interacting on social media or in customer communications, maintain an approachable, sincere, and warm tone, reflecting the "friendship and complicity" at the heart of the brand.

Social Perception

The brand's own curated social media presence aims to project an image of elegance, delicacy, and youthful appeal. The comments on their social posts (viewed directly on their pages) generally show appreciation for the aesthetics of the lingerie.

Copy Examples

• •Crafted from dreams and delicate threads ✨ Our new collection, born from Italian passion, is here to whisper sweet nothings and make you feel effortlessly beautiful. Discover the freshness. #EllieAndLulu #ItalianLingerie #DelicateDreams
• •Two sisters, one shared dream: to create lingerie that feels as free and fresh as you are. Ellie & Lulù is more than just lingerie; it's a touch of Italian design, a sprinkle of passion, and a whole lot of love. Explore our story and our delicate pieces. Shop now for 10% off your first order! #SisterhoodInLace #FreshLingerie
• •Meet the 'Fiorenza' Bralette: As carefree and captivating as a Tuscan morning. Designed by Elisabetta and Ludovica with the softest lace and a touch of innovative Italian flair, she’s a reminder to embrace your delicate strength. #HandcraftedFeel #LingerieLove
• •Ellie & Lulù: Where Italian design meets heartfelt passion. Discover lingerie that's as unique and authentic as you are. Delicate. Fresh. Yours.
• •A Little Bit of Italy, A Lot of You ✨ Fresh Lingerie Inside...