Brand Tone

Creative, Passionate, Educational, and Approachable

Brand Values

• •Artistry & Aesthetics
• •Knowledge Sharing & Empowerment
• •Passion for Floristry
• •Quality & Care
• •Community & Connection

Best Practices

• •Embrace Visual Storytelling: Let the beauty of the flowers speak, but enhance it with captions that evoke emotion, share insights, or ask engaging questions. Use descriptive and sensory language.
• •Maintain an Educational Thread: Even in promotional posts, try to weave in a small tip, a bit of floral knowledge, or an insight into the creative process. This reinforces the 'Taller' (workshop) aspect of the brand.
• •Be Genuinely Passionate: Let the love for floristry shine through. Use enthusiastic language where appropriate, share personal anecdotes (if comfortable), and express the joy found in working with flowers.
• •Foster Interaction: Ask questions, encourage sharing, respond to comments thoughtfully, and create a sense of community. Make followers feel seen and valued.
• •Stay Authentic to the Aesthetic: Ensure the language and tone align with the visual style – typically natural, elegant, artistic, and sometimes with a touch of bohemian or romantic flair. Avoid overly formal or corporate language.

Social Perception

Inspiring and Artistic, Knowledgeable and Skillful, High Quality, Engaging and Friendly

Copy Examples

• •Workshop Promotion (Instagram/Facebook): Unleash your inner florist! ✨ Join our upcoming [Workshop Name] workshop and let Vera Kiperi guide you in creating stunning floral masterpieces. We believe everyone has a creative spark waiting to bloom. Ready to play with petals? Link in bio to reserve your spot! #TallerFloral #FloralWorkshop #LearnFloristry #FlowerLovers #CreateWithUs
• •Behind-the-Scenes (TikTok/Instagram Reel caption): A little Tuesday morning magic in the workshop! 🌿 Watching these beauties come together is pure joy. What are you creating today? Let us know in the comments! #FloralDesign #FlowerMagic #BehindTheBlooms #VeraKiperi #TallerFloralLife
• •Showcasing a Design (Instagram post): Soft hues and delicate textures for a touch of natural elegance. Each stem tells a story. What story do your favorite flowers tell? 💭 #TallerFloralDesigns #ArtOfFlowers #ElegantBlooms #FloralArtistry #InspiredByNature
• •Tip/Educational Content (Blog snippet/Pinterest description): Want your blooms to last longer? A fresh cut at an angle and clean water are your best friends! At Taller Floral, we love sharing the little secrets that make a big difference. What are your go-to flower care tips? #FloralTips #FlowerCare #TallerFloralEducation #KeepThemBlooming #FloristSecrets
• •Community Engagement (Facebook post): We're so inspired by the beautiful arrangements our workshop attendees created last weekend! 😍 Seeing your passion for flowers blossom is what Taller Floral is all about. Share your creations with us using #TallerFloralCommunity! Let's spread the floral love! #FlowerCommunity #StudentShowcase #PassionForPetals #FloralFamily