Brand Tone

approachable, creative, and customer-centric

Brand Values

• •Personalization/Individuality: The core offering revolves around making products unique to the individual.
• •Craftsmanship/Quality: Engraved items imply a level of care and durability.
• •Customer Satisfaction: The interactive nature of custom orders necessitates a focus on meeting customer desires.
• •Creativity/Self-Expression: Providing tools for customers to create their own designs or choose meaningful personalizations.

Best Practices

• •Develop a Core Messaging Document: Clearly define your brand voice, key selling propositions, and words/phrases to use (and avoid). Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame copy around the customer's needs, desires, and how the product benefits them or allows them to express themselves. (e.g., "Your design," "Create your unique piece").
• •Embrace Storytelling: Encourage copy that hints at the story behind the personalized item – the occasion, the sentiment, the individual expression.
• •Keep it Clear and Concise: While creative, ensure the message is easy to understand, especially when explaining the customization process. Avoid jargon unless it's specific to a well-understood niche (like "tone" for guitarists).
• •Maintain Consistency Across Platforms: While the format might change (e.g., an Instagram caption vs. a website product description), the underlying tone and core message should remain consistent, reinforcing the SplashBlaze identity. Regularly audit content across all channels.

Social Perception

SplashBlaze is likely perceived as a provider of unique, customizable gifts and personal items.

Copy Examples

• •Your Story, Etched Forever. Create a one-of-a-kind engraved piece with SplashBlaze and make your mark.
• •The perfect gift is personal. Design a unique engraved lighter or custom guitar pick they'll treasure. Start creating with SplashBlaze!
• •Light up their life (and their smoke) with a custom engraved lighter from SplashBlaze. Your design, our expert touch.
• •Rock your style, on and off stage. Design your signature engraved guitar picks with SplashBlaze and play it your way.
• •Got an idea? We can engrave it! Share your vision with SplashBlaze, and let's create something amazing together.