Brand Tone

Youthful & Trendy, Style & Individuality

Brand Values

• •Youthfulness
• •Trendiness
• •Style
• •Individuality
• •Japanese Culture Connection
• •Quality

Best Practices

• •Use youthful and trendy language to resonate with the target audience.
• •Highlight the unique and individualistic aspects of the clothing.
• •Incorporate elements of Tokyo/Japanese culture and fashion trends.
• •Address and mitigate any trust concerns by emphasizing quality and customer service.
• •Maintain a consistent brand voice across all platforms, reflecting 'Style, Redefined.'

Social Perception

Fashion-forward & Niche, Trust (Moderated), Connected to Tokyo/Japanese Culture

Copy Examples

• •"Step up your streetwear game with Tokyo Wai's latest techwear drop. Style, redefined for the next generation."
• •"Express yourself with our exclusive Tokyo-inspired designs. Be bold, be unique, be you. #TokyoWai #StreetwearFashion"
• •"Comfort meets style in our new collection of Japanese streetwear hoodies. Premium quality, unmatched comfort."
• •"From the streets of Tokyo to your wardrobe. Discover the freshest techwear and dark streetwear at Tokyo Wai."
• •"Redefine your style with Tokyo Wai. Explore our collection of unique fashion items designed for self-expression. Shop now and embrace your individuality."