Brand Tone

Caring & Supportive, Informative & Trustworthy, Aspirational & Holistic, Mindful & Natural, Inviting & Gentle

Brand Values

• •Well-being
• •Quality & Efficacy
• •Holistic Health
• •Sustainability & Responsibility
• •Customer Empowerment
• •Transparency & Integrity

Best Practices

• •Prioritize "You" over "We": Focus copy on the customer's needs, aspirations, and how Vervea's products can support their journey to well-being (e.g., "helping *you* combat stress," "support *your* mental and physical health").
• •Maintain Authenticity and Transparency: Clearly communicate the natural origins of ingredients, any scientific backing, and sustainable practices.
• •Use Inviting & Gentle Language: Incorporate phrases that evoke feelings of self-care and indulgence to create a welcoming experience.
• •Highlight the Science & Nature Balance: Emphasize the scientifically backed nature of your products while also celebrating their natural origins.
• •Focus on Empowerment: Frame your products as tools for customers to take control of their health and well-being.

Social Perception

A brand that is seen as caring, trustworthy, and dedicated to holistic well-being, offering high-quality, natural products that empower customers to improve their health and embrace self-care.

Copy Examples

• •Pure, authentic matcha from the heart of Kagoshima.
• •Experience the pleasure of ultimate self-care.
• •Transforming your daily wellness routine into a moment of pure indulgence.
• •Beauty Bliss - Huid Haar en Nagel Gummies: A treat for beauty from within.
• •We believe that a balanced, healthy life is achievable with the right tools, which is why we offer a curated selection of products designed to promote relaxation, reduce stress, and support mental and physical health.