Brand Tone

Calm, Minimalist, and Benefit-Driven

Brand Values

• •Well-being
• •Minimalism
• •Quality
• •Comfort
• •Sustainability

Best Practices

• •Maintain a consistent focus on product benefits, especially comfort and effectiveness, when discussing Zenz Lifestyle products.
• •Emphasize the connection between Zenz Lifestyle products and improved sleep, focus, and overall well-being.
• •Highlight any sustainable or ethical practices of Zenz Lifestyle, drawing inspiration from the affiliated ZENZ Organic Products brand.
• •Incorporate minimalist and quality-focused language when describing product design and craftsmanship.
• •Use customer testimonials to reinforce the positive perception of product performance and customer satisfaction.

Social Perception

Products are percieved as minimalist, high-quality, and ethically sourced. Also, products are perceived as helpful to focus, rest, and mindfulness.

Copy Examples

• •Experience the tranquility of a peaceful night's sleep with Zenz Lifestyle earplugs.
• •Find your focus with our expertly crafted noise-reducing earplugs.
• •Designed for comfort, engineered for silence: Introducing the Zenz Lifestyle collection.
• •Invest in your well-being with Zenz Lifestyle products, crafted to enhance your everyday life.
• •Join the Zenz Lifestyle community and discover the power of mindful living.