Brand Tone

Artisanal & Creative, Warm & Personal, Coastal & Evocative, Appreciative & Grateful, Slightly Playful & Charming

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Originality
• •Coastal Inspiration & Appreciation for Nature
• •Personal Connection & Gifting
• •Creativity & Artistry
• •Customer Satisfaction

Best Practices

• •Embrace Coastal Storytelling: Weave in narratives and descriptions that evoke the senses associated with the coast – the feel of sea breeze, the sound of waves, the beauty of shells. Use evocative language that transports the reader.
• •Highlight the "Handmade" and "Artisanal" Aspects: Consistently remind customers that each piece is crafted by hand, making it unique and "perfectly imperfect." This reinforces value beyond a mass-produced item.
• •Maintain a Warm and Approachable Voice: Whether it's a product description, social media reply, or email, use friendly, personal language. Address customers directly (using "you") and share the passion behind the brand.
• •Incorporate Playfulness Where Appropriate: The brand name "Shell Yeah" itself allows for a touch of lightheartedness. Use puns or charming phrases sparingly to add personality without undermining the elegance of the products.
• •Focus on Gifting and Sentiment: Frame products not just as items, but as potential gifts that carry meaning and sentiment. Use language that speaks to the joy of giving and receiving something special and thoughtfully made.

Social Perception

High-Quality & Beautiful Products, Unique Gift Idea, Positive Customer Service, Authentic & Passion-Driven, Strong Coastal Niche Appeal

Copy Examples

• •From the Carolina coast to your cherished space. Each oyster shell is hand-selected, lovingly decoupaged, and gilded with care, transforming nature's art into a perfectly imperfect treasure for your rings and tiny keepsakes. Bring a touch of seaside elegance home, or gift a piece of the shore to someone special. #ShellYeah #HandmadeHeirloom
• •Sun-kissed mornings and a little coastal sparkle ✨ Our handmade oyster shell dishes love catching the light almost as much as we love crafting them for you. What tiny treasures would you keep here? Let the sea inspire your day. #CoastalLiving #ArtisanMade #ShellYeahStyle
• •Just In: Fresh Waves of Coastal Charm from Shell Yeah 🌊
• •It all started with a love for salty air and sandy toes. At Shell Yeah, Jacquelyn (our founder & chief shell artist!) pours her coastal passion into every handcrafted piece. We believe in the beauty of the imperfect, the charm of the handmade, and the joy of bringing a little piece of the seaside into your life. More than just decor, it's a feeling.
• •Searching for a gift that's truly one-of-a-kind? ✨ Surprise them with an original Shell Yeah oyster shell ring dish! Handmade with love and coastal inspiration, it's the perfect, heartfelt present for birthdays, bridesmaids, or just because. Shop unique, shop handmade. #GiftOriginal #ShellYeahGifts #CoastalChic