Brand Tone

Elegant, Respectful, Traditional, Descriptive, Aspirational yet Accessible

Brand Values

• •Celebration of Cultural Heritage
• •Quality Craftsmanship
• •Elegance and Timelessness
• •Customer Satisfaction (implied)
• •Feminine Grace

Best Practices

• •Develop a Brand Style Guide: Create a document that explicitly defines the brand's voice, tone (e.g., elegant, respectful, descriptive), preferred vocabulary (e.g., use "ensemble" or "attire" instead of just "outfit"; "craftsmanship" instead of "make"), and grammatical conventions. Share this with anyone creating content.
• •Emphasize Heritage and Craftsmanship: Consistently weave in language that highlights the cultural significance, traditional techniques, and quality of materials and workmanship in your products. Use evocative words that speak to artistry and tradition.
• •Maintain Visual-Copy Cohesion: Ensure the language used in captions and descriptions perfectly complements the elegant and traditional aesthetic of the product photography and videography. The words should enhance the visual story.
• •Train Your Team: Anyone responsible for writing copy, from social media posts to product descriptions to customer service responses, should be trained on the brand's voice and values to ensure consistency across all touchpoints.
• •Review and Refine: Regularly review your published content to check for consistency in tone. Gather feedback, see what resonates with your audience, and refine your approach as needed, always ensuring it aligns with the core brand identity of elegance and tradition.

Social Perception

Provider of Authentic Ethnic Wear, Aesthetically Pleasing, Reliable for Purchases, Focused on Product, Aspirational Fashion

Copy Examples

• •Product Launch (Instagram/Facebook): Introducing 'Mehr,' our latest collection where timeless tradition meets exquisite craftsmanship. Discover intricate embroidery and luxurious fabrics designed to make every moment a celebration. Explore the collection now. #TaanaPK #MehrCollection #PakistaniFashion #EthnicElegance #NewCollection
• •General Brand Post (Instagram/Facebook): At Taana.pk, we believe in the enduring beauty of our heritage. Each piece is a testament to the rich artistry of Pakistani design, crafted to bring grace and sophistication to your wardrobe. #TaanaPK #TraditionalWear #CulturalHeritage #ElegantAttire #Craftsmanship
• •Sale Announcement (Instagram/Facebook): Indulge in elegance. Our seasonal sale is now live, offering timeless pieces from your favorite collections at special prices. Adorn yourself in the beauty of tradition. Shop now via the link in bio. #TaanaPK #EthnicSale #PakistaniClothes #LimitedTimeOffer #TraditionalFashion
• •Focus on Detail (Instagram Story/Product Description): The subtle shimmer of gota, the delicate weave of the fabric – it's the details that define true elegance. Our 'Gulbahar' ensemble is a masterpiece of traditional artistry. Fabric: Premium Silk. Embellishments: Handcrafted Gota Patti. #TaanaPK #ProductDetail #Handcrafted #LuxuryEthnic #PakistaniDesign
• •Engagement Post (Facebook/Instagram): Which occasion calls for the timeless elegance of a Taana.pk ensemble? Share your dream event in the comments below. We love seeing how you celebrate in our traditional attire. #TaanaPK #EthnicOccasions #PakistaniWeddings #CulturalCelebration #MyTaanaStory