Brand Tone

Emotional, Accessible, Trendy, Enthusiastic, Appreciative

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Quality Craftsmanship
• •Affordability & Value
• •Customer Satisfaction

Best Practices

• •Use emotional language to highlight the sentimental value of personalized jewelry.
• •Emphasize the balance between quality and affordability.
• •Incorporate trendy and modern terms to appeal to a younger audience.
• •Maintain an enthusiastic and engaging tone on social media platforms.
• •Express gratitude towards customers to foster a strong sense of community.

Social Perception

The brand is perceived as a provider of high-quality, emotionally significant, and affordable personalized jewelry, particularly appealing as gifts. They actively engage with a wider audience through trendy social media content.

Copy Examples

• •Illuminate the moments you love most with our personalized Remember™ bracelet.
• •Wear your memories and keep your loved ones close with our unique photo projection necklace.
• •Surprise your loved one with a gift that transmits emotions and captures unforgettable moments.
• •Experience class jewelry without compromising on value. Unbeatable prices, impeccable craftsmanship.
• •Discover our handmade jewelry collection, where elegance meets innovation and trends.