Brand Tone

Passionate, Knowledgeable, Approachable, Respectful, Refined yet Unpretentious

Brand Values

• •Quality
• •Customer Satisfaction
• •Passion
• •Community
• •Integrity & Trust
• •Value
• •Patriotism/Service

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Passionate, Knowledgeable, Approachable, Respectful) and values. Include examples of "do's and don'ts" for word choice, sentence structure, and overall messaging style.
• •Prioritize Customer-Centric Language: Always frame communication from the customer's perspective. Use "you" and "your" frequently. Focus on benefits and solutions (e.g., "Find the perfect cigar for *your* taste," "Enhance *your* smoking experience").
• •Infuse Passion Authentically: Let the genuine enthusiasm for cigars shine through. Use evocative language that appeals to the senses (aroma, taste, texture) but avoid hyperbole that could sound insincere. Share stories and personal recommendations when appropriate.
• •Maintain Professionalism with Approachability: While friendly and passionate, ensure all communications are grammatically correct, clear, and respectful. As a "Veteran Owned Business," a sense of order and reliability should underpin the approachability.
• •Consistency Across All Channels: Ensure the tone is uniform across the website, product descriptions, email marketing, any future social media, and customer service interactions. Regular internal reviews of content can help maintain this consistency.

Social Perception

Positive (On-Site) and Limited External Perception

Copy Examples

• •Welcome to Afterburner Cigar, where passion meets premium. As a veteran-owned, family-run business, we're dedicated to bringing you exceptional cigars and accessories, backed by service that makes you feel like part of our community. Ignite your senses.
• •Introducing the [Cigar Name] – a masterpiece of flavor and craftsmanship. Each draw unveils rich notes of [flavor 1] and [flavor 2], perfect for those moments of reflection or celebration. Discover your new favorite with Afterburner.
• •Fuel Your Passion 🔥 Special Savings Inside at Afterburner Cigar!
• •More than just a smoke, a fine cigar is an experience. At Afterburner, we believe that experience is elevated when perfectly paired. Let's explore the art of matching your favorite cigars with complementary flavors that ignite the palate.
• •What's in your humidor this weekend? Share your top pick! We're lighting up a [Featured Cigar] – a true testament to quality and tradition. #AfterburnerCigar #CigarLife #PremiumCigars #WeekendSmoke #VeteranOwned