Brand Tone

Inspirational & Uplifting, Authoritative & Professional, Supportive & Empowering, Diverse & Inclusive, Passionate & Purpose-Driven

Brand Values

• •Quality
• •Transformation & Enlightenment
• •Author Success & Fair Partnership
• •Innovation & Uniqueness
• •Accessibility & Global Reach
• •Diversity & Empowerment

Best Practices

• •Develop a Brand Voice Chart: Clearly define the brand's personality traits (e.g., Inspirational, Authoritative, Supportive, Diverse, Passionate), corresponding tones (e.g., uplifting, confident, encouraging, inclusive, enthusiastic), "do's and don'ts" for language, and a core vocabulary list. This serves as a guide for all writers.
• •Prioritize "Inspirational" and "Transformative" Language: Consistently use words and phrases that evoke positive change, enlightenment, new perspectives, and personal growth. Focus on the impact the books and publishing services have on readers and authors.
• •Maintain Professionalism While Being Supportive: Balance authoritative claims (awards, bestseller numbers, global reach) with warm, encouraging language, especially when addressing authors. Avoid overly casual slang but maintain an approachable and inspiring feel.
• •Emphasize "Uniqueness" and "Originality": Highlight what makes 22 Lions and its books stand out from the mainstream. Use language that speaks to discovery, innovation, and "provocative" or "intriguing" content where appropriate.
• •Adapt to the Platform, but Keep Core Values Consistent: While the specific expression might vary slightly (e.g., more visual and concise on Instagram, more detailed on the website blog), the underlying values of quality, transformation, author success, and diversity should always shine through. Ensure all communications reflect the mission to improve lives through literature.

Social Perception

22 Lions Publishing is likely perceived as a supportive and credible option for independent authors. The bookstore is perceived as a source of unique, inspirational, and potentially thought-provoking books. The brand appears to have a positive reputation, backed by awards and mentions.

Copy Examples

• •Headline (Inspirational/Transformative): Unlock New Worlds. Discover Books That Elevate Your Mind and Spirit. Body: At 22 Lions Bookstore, we believe in the power of stories to transform. Explore our curated collection of unique and inspirational titles designed to broaden your perspective and enrich your life.
• •Social Media Post (Empowering Authors): Your Story Deserves to Be Heard. We Help It Roar. 🦁 Caption: Ready to share your masterpiece? 22 Lions Publishing offers award-winning support to bring your book to life, from manuscript to global bestseller. Let's make your literary dreams a reality. #PublishingJourney #AuthorSupport #22Lions
• •Email Subject Line (Professional/Benefit-Driven): Achieve Bestseller Status with 22 Lions Publishing. Body: Join over 100 authors who've topped bestseller lists with 22 Lions. Our expert team provides comprehensive publishing services, global distribution, and the dedicated partnership you need to succeed. Learn more about our award-winning approach.
• •Website Banner (Diverse/Inclusive - Children's Focus): Spark a Lifelong Love of Reading. Diverse Stories for Curious Minds. Body: Explore enchanting children's books from 22 Lions that celebrate diversity, ignite imagination, and empower young readers to explore their potential.
• •Product Description Snippet (Passionate/Purpose-Driven): More Than Just a Book: This is an invitation to see the world differently. Penned by a visionary author and brought to you by 22 Lions, this work is crafted to inspire, challenge, and uplift. Dive in and discover your next transformative read.