Brand Tone

Passionate & Enthusiastic, Community-Oriented & Inclusive, Purpose-Driven & Supportive, Expert & Capable, Informal & Approachable

Brand Values

• •Supporting Veterans
• •Quality & Craftsmanship
• •Community & Family
• •Passion for Off-Roading
• •Customization & Making Dreams a Reality
• •Giving Back

Best Practices

• •Always Weave in the "Why": Subtly or overtly connect the products and the off-road lifestyle back to the brand's core mission of supporting veterans and the passion for the community. This adds depth and resonates with values-driven customers.
• •Speak the Language of the Community: Use authentic off-road terminology and slang where appropriate, especially on social media, to show genuine understanding and connection. Avoid overly corporate jargon.
• •Balance Passion with Professionalism: While enthusiasm is key, ensure that product descriptions and customer service communications also convey expertise, reliability, and trustworthiness.
• •Show, Don't Just Tell, Expertise: Instead of just saying "high quality," describe the materials, the building process (like the laser cutting videos), or the specific benefits a part brings to a rider. This builds credibility.
• •Maintain a Consistent Voice Across Platforms, Adapted to Context: While the core tone should remain, adjust the formality and style slightly for different channels. TikTok can be more informal and trend-driven, while the website's "About Us" can be more heartfelt and descriptive. However, the underlying values and passion should shine through consistently.

Social Perception

Supporter of a Cause, Specialist in Honda ATV Customization, Hands-On and Authentic, Engaged with the Off-Road Lifestyle, Positive

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Built with Passion, Driven by Purpose. 22 Offroad: More Than Parts, It's a Mission. Customize your ride and support our veterans."
• •Social Media Post (Instagram/Facebook): "Mud-slingin' weekends are what we live for! 🔥 Check out [Customer Tag]'s insane Honda [Model] build featuring our heavy-duty floorboards. Ready to make your dream rig a reality? DM us or tap the link in bio! #22Offroad #HondaATV #CustomBuilt #OffroadLife #VeteranOwned"
• •Product Description Snippet (for a custom part): "Engineered by riders, for riders. Our [Product Name] isn't just built tough; it's crafted with the precision and dedication that defines 22 Offroad. Because every trail conquered is a story told, and every part we make carries our commitment to quality and to those who've served."
• •"About Us" Page Excerpt: "More than just an ATV shop, 22 Offroad is a family. Founded by a vet with a passion for the mud and a mission to make a difference, we pour our hearts into every custom build. When you choose us, you're not just getting premium parts; you're joining a community that rides together and supports our heroes. Welcome to the 22 Offroad family."
• •TikTok Video Caption Idea: "From the garage to the gnarliest trails! 🤘 Watch us bring another beast to life. What are you building? Show us your #22Offroad projects! #ATVMods #CustomATV #OffroadNation #SupportVets"