Brand Tone

Passionate, Authentic, Direct, Assertive, Community-Oriented, Informal, Enthusiastic

Brand Values

• •Passion for Biking
• •Freedom & Individuality
• •Exclusivity
• •Community
• •Authenticity

Best Practices

• •Emphasize the biking lifestyle and community in your copy.
• •Use direct and assertive language to convey confidence and authority.
• •Incorporate emojis and informal language to maintain an enthusiastic tone on social media.
• •Highlight the exclusivity and limited-edition nature of products.
• •Maintain consistency with the 'Pablo' persona, but avoid over-personalization that overshadows the brand.

Social Perception

A brand deeply rooted in the biking community, offering exclusive and high-quality products while embodying freedom and individuality. It is perceived as authentic and driven by a genuine passion for the biker lifestyle.

Copy Examples

• •Join the journey, wear freedom.
• •Edizione limitata! (Limited Edition!)
• •Non lo trovi nei negozi (You won't find it in stores)
• •Respect for Bikers.
• •Assistenza 24/7 (24/7 Support)