Brand Tone

Educational & Informative, Encouraging & Positive, Practical & Approachable, Passionate & Purpose-Driven, Community-Oriented

Brand Values

• •Sustainability
• •Waste Reduction
• •Conscious Consumerism
• •Quality & Durability
• •Education & Empowerment
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., educational, encouraging, practical), key messaging points, preferred vocabulary (and words to avoid), and provide examples. Share this guide with everyone who creates content.
• •Focus on 'Why': Always connect the copy back to the core values of sustainability and waste reduction. Explain the positive impact of choosing reusable products, appealing to the customer's desire to contribute to a healthier planet.
• •Use Inclusive and Positive Language: Frame sustainable living as an achievable and rewarding journey, not a restrictive or guilt-inducing one. Use words like 'we,' 'us,' and 'together' to foster a sense of community and shared purpose. Avoid overly technical jargon unless clearly explained.
• •Be Authentic and Transparent: Share the brand's story, mission, and even challenges with honesty. If discussing materials or production, be clear and straightforward. Authenticity builds trust with an audience that values ethical practices.
• •Adapt to the Platform, Not the Personality: While the style of communication might change slightly from TikTok to a formal email, the core brand tone (e.g., positive, educational, passionate) should remain consistent. The message's essence should be recognizable regardless of the channel. Regularly review content across all platforms to ensure alignment.

Social Perception

Advocates for Change, Resource for Eco-Living, Trustworthy & Authentic, Community Builder

Copy Examples

• •Headline (Educational & Encouraging): Small Swaps, Big Impact. Discover how our reusable essentials make sustainable living simple and satisfying.
• •Social Media Post (Practical & Community-Oriented): Tired of overflowing bins? 🌿 Join the #OurReusableLifestyle movement! Our [Product Name] is a game-changer for reducing daily waste. Easy to use, easy to clean, and kind to our planet. What’s your favorite reusable swap? Share below! 👇 #GoReusable #SustainableHabits #EcoFriendlyLiving
• •Product Description Snippet (Purpose-Driven & Quality-Focused): Crafted for a greener tomorrow, our [Product Name] isn’t just a product, it’s a promise. Made from durable, eco-conscious materials, it’s designed to replace hundreds of single-use alternatives, helping you live your values, one use at a time.
• •Email Subject Line (Positive & Encouraging): Ready to Make a Difference? Your Reusable Journey Starts Here!
• •About Us Snippet (Passionate & Approachable): We're Our Reusable Lifestyle, and we believe that everyone can make a difference. We started this journey because we're passionate about protecting our beautiful planet, and we’re here to make it easier (and even enjoyable!) for you to join in. Let's create a less wasteful world, together.