Brand Tone

Confident & Assertive, Approachable & Friendly, Value-Oriented & Smart, Enthusiastic & Passionate

Brand Values

• •Accessibility
• •Quality
• •Customer Satisfaction
• •Transparency (implied)
• •Empowerment/Confidence

Best Practices

• •Know Your Audience, Speak Their Language: Understand that your customers are savvy shoppers looking for quality and value. Use language that is relatable, slightly informal where appropriate (especially on social media), but always confident in the product's quality. Avoid overly technical jargon.
• •Lead with Value, Support with Quality: Always highlight the benefit of affordability and accessibility first, then immediately reassure customers about the high quality, longevity, and accuracy of the scents.
• •Embrace Enthusiasm: Let genuine passion for fragrances shine through. Use evocative and sensory language to describe the scents and the feeling they evoke. Words like "divine," "addictive," "heavenly" found in reviews can be mirrored in brand copy.
• •Be Confidently Transparent: Don't shy away from the "inspired by" aspect. Own it with confidence, emphasizing that it's a smart choice for fragrance lovers. Frame it as providing access to luxury experiences rather than just being a cheaper alternative.
• •Incorporate Social Proof Authentically: Continuously leverage positive customer testimonials and reviews in your copy. Use phrases like "Our customers say..." or feature direct quotes (with permission). This reinforces trust and aligns with the positive social perception the brand already has.

Social Perception

Trusted Dupe Provider, Excellent Value, Emerging & Promising, Engaging

Copy Examples

• •Headline (Website/Social Media): "Chanel No. 5 taste on a lemonade budget? ✨ Experience iconic luxury, reimagined. Smell expensive, without the price tag. #ScentedSymphony"
• •Product Description Snippet: "Obsessed with [Designer Perfume Name]? Ours is the love affair your wallet has been waiting for. We’ve captured that same intoxicating essence, that unforgettable trail, all with premium ingredients that last. Why whisper when you can sing? 😉"
• •Social Media Post (TikTok/Instagram): "Stop scrolling, scent lovers! 🛑 Our 'Alchemy' (inspired by Baccarat Rouge 540) is the talk of the town for a reason. Just ask our amazing customers! 👉 [Link to reviews/UGC]. Get ready for compliments. 😉 #PerfumeDupeAustralia #LuxuryForLess #ScentedSymphonyAU"
• •Email Subject Line: "Your Signature Scent Awaits (Without Breaking the Bank!) 🤫"
• •About Us Snippet: "At Scented Symphony, we believe everyone deserves to feel confident and luxurious. That's why we passionately craft high-quality fragrances inspired by the world's most beloved scents, making them accessible to all. It’s not just perfume; it’s your daily dose of affordable opulence."