Brand Tone

Motivational, Tech-Forward, Supportive, Results-Driven, Approachable

Brand Values

• •Effectiveness & Progress
• •Personalization
• •Innovation & Technology
• •Accessibility & Convenience
• •Motivation & Engagement
• •Value

Best Practices

• •Emphasize measurable progress and results using data and statistics.
• •Use motivational and encouraging language to inspire users to achieve their fitness goals.
• •Highlight the AI technology and personalized training plans.
• •Showcase the variety of workouts and the community aspect of Tempo.
• •Address cost concerns by emphasizing the value of the comprehensive system.

Social Perception

Generally positive, seen as a strong contender in the smart home gym market for serious home fitness enthusiasts, but with some concerns about subscription cost and occasional customer service issues.

Copy Examples

• •"Your Virtual Personal Training that gets you to the mat."
• •"Make measurable progress, faster."
• •"AI-powered personal training tailored to your individual needs."
• •"Join our community and stay inspired with live classes and monthly challenges."
• •"Transform your home into a smart gym with Tempo Move and Tempo Studio."