Brand Tone

Curated & Appreciative, Warm & Engaging, Aspirational yet Accessible, Conscious & Story-Driven

Brand Values

• •Uniqueness & Curation
• •Quality & Craftsmanship
• •Joy of Giving & Receiving
• •Storytelling
• •Support for Artisans & Ethical Sourcing
• •Art of Living Well
• •Accessibility & Connection

Best Practices

• •Emphasize "Curation" and "Story": Consistently use words that convey the hand-picked, special nature of the products (e.g., "curated," "hand-selected," "artisan-made," "unique find") and highlight the story or inspiration behind items.
• •Maintain a Warm and Slightly Sophisticated Voice: Avoid overly casual slang but remain approachable and friendly. The language should reflect an appreciation for beauty and quality without being exclusive or pretentious.
• •Incorporate Values Naturally: Weave in mentions of ethical sourcing, support for artisans, and the joy of thoughtful consumption where relevant, rather than making it feel like a forced checklist.
• •Engage with Questions and Invitations: Encourage interaction by asking questions in social media captions, inviting customers to share their experiences, or prompting them to explore collections.
• •Ensure Visual and Textual Harmony: The copy should always complement the visual presentation of the products. If the imagery is elegant and artisanal, the copy must reflect that same level of care and thoughtfulness.

Social Perception

Positive Engagement on Social Media, Provider of Unique Finds, Responsive Customer Service (implied), Limited Broader Online Footprint

Copy Examples

• •Instagram Post (New Home Decor Arrival): Infuse your space with stories. ✨ Our new handwoven Sabai grass basket, ethically crafted by artisans in [Region], isn't just a beautiful accent – it's a piece of tradition, bringing warmth and conscious style to your home. Discover the collection. #RaintreeStore #ArtOfLivingWell #EthicalHome #Handcrafted
• •Facebook Ad (Gift Collection): Find the perfect way to say you care. 💖 At Raintree, we've lovingly curated gifts that spark joy and tell a story. From unique keepsakes to handcrafted treasures, discover a gift as special as they are. Shop our thoughtful collections now at raintrees.ae. #JoyOfGiving #RaintreeGifts #CuratedWithLove #DubaiShopping
• •Website Banner (General Brand Message): Raintree: Discover unique finds. Embrace the art of living well. Explore our hand-picked collections of gifts, homeware, and fashion that tell a story.
• •Email Newsletter Snippet (Artisan Spotlight): Meet the Maker: This month, we celebrate [Artisan's Name/Brand], whose passion for [Craft] shines through in every [Product Type]. Each piece is a testament to slow craft and timeless design. Learn their story and shop the exclusive collection on our blog. #SupportArtisans #RaintreeValues #UniqueDesign
• •TikTok Video Caption (Quick product showcase): Obsessed with these new ceramic mugs! 😍 Perfect for your morning coffee or as a thoughtful gift. Hand-finished and full of character. DM us to order or find them on raintrees.ae! #RaintreeFinds #UniqueGifts #HomeEssentials #DubaiLife #ShopLocalUAE