Brand Tone

Personal and Approachable, Helpful and Accommodating, Trustworthy and Transparent, Informal yet Professional

Brand Values

• •Customer Centricity/Personalized Service
• •Freshness/Quality Assurance
• •Authenticity (Swedish Products)
• •Resourcefulness/Flexibility
• •Experience/Reliability

Best Practices

• •Maintain the "Personal Shopper" Voice: Always write as if a helpful individual is speaking directly to the customer. Use "I" or "we" (if it's a small, dedicated team) and address the customer with "you."
• •Emphasize Freshness and Direct Sourcing: Consistently highlight the benefit of manual purchasing upon order – that items are fresh and specifically chosen.
• •Be Open and Approachable in All Communications: Whether it's an email, product description, or FAQ, maintain the friendly, "Hej!" spirit. Encourage questions and special requests.
• •Showcase Swedish Authenticity: Subtly weave in Swedish culture or terms (like "Fika" if relevant to products) where appropriate, reinforcing the origin of the products.
• •Build Trust Through Transparency: Continue to be open about processes (like manual purchasing). If issues or delays occur, communicate them with the same direct honesty evident in the "About Us" page.

Social Perception

Customers who have interacted with the eBay store likely perceive it as a reliable source for Swedish products. For new visitors, perception will be shaped by the website's direct, personal approach and the promise of fresh, authentic Swedish goods. The lack of social media presence might be a neutral factor or a point of slight hesitation.

Copy Examples

• •Headline: Craving a Taste of Sweden? Your Personal Shopper is Here! Body: "Hej! Can't find that specific Swedish treat or unique item? Let us hunt it down for you. At Store of Sweden, we personally source your favorites to ensure they're fresh and authentic. Tell us what you're missing!"
• •Headline: Fresh From Sweden, Directly to You. Body: "We don't do warehouses. We do personal shopping. Every order from Store of Sweden is bought fresh, just for you. From classic Fika essentials to unique finds, experience real Swedish quality."
• •Headline: Your Swedish Connection for Groceries, Gifts, and More. Body: "Looking for something special from Sweden? From the everyday to the extraordinary – even car parts! – consider it found. Store of Sweden is your dedicated link to authentic Swedish products."
• •Headline: Beyond the Popular Picks: What Swedish Gem Can We Find For You? Body: "While our store features beloved Swedish bestsellers, our real passion is finding exactly what *you* want. Challenge your personal Swedish shopper today!"
• •Headline: Thousands of Swedish Goodies Delivered Worldwide Since 2017. Body: "With a history of delighting customers through our eBay store, Store of Sweden now offers an even more personal way to get the Swedish products you love. Freshness and authenticity, guaranteed."