Brand Tone

Trendy & Fashion-Forward, Confident & Bold, Feminine & Playful, Aspirational & Stylish, Direct & Simple

Brand Values

• •Style & Aesthetics: A strong emphasis on the visual appeal and trendiness of their clothing, particularly swimwear.
• •Self-Expression & Confidence: Offering pieces that allow wearers to make a statement and feel good.
• •Quality/Fit (implied by "made to measure"): The mention of "hecho a medida" (made to measure) for some items suggests a value placed on good fit and potentially quality.
• •Joy & Vibrancy: The use of bright colors and playful designs evokes a sense of fun and enjoying life, especially in summer/vacation contexts.
• •Female Empowerment (subtle): By providing fashion that makes women feel confident and stylish.

Best Practices

• •Embrace Vibrant & Evocative Language: Use words that reflect energy, confidence, and the joy of summer/fashion (e.g., "dazzle," "vibrant," "own the sun," "statement," "fabulous").
• •Stay Current with Trends (but remain authentic): Incorporate relevant fashion-forward terms and hashtags, but ensure the core message aligns with Ewigem's unique style.
• •Focus on the Feeling: Highlight how wearing Ewigem makes the customer feel – confident, stylish, ready for fun, empowered.
• •Keep it Visually Connected: Ensure copy complements the brand's strong visual identity. If the image is bold, the copy can be too. If it's more playful, let the copy reflect that.
• •Engage and Inspire: Use calls to action that encourage interaction and position the brand as an enabler of a stylish and confident lifestyle. Use questions and prompts in social media to foster community.

Social Perception

As a Go-To for Trendy Swimwear, Associated with Influencers/Stylish Figures, Spanish Brand with Reach, Visually Appealing, Awareness among Fashion-Conscious Consumers

Copy Examples

• •Instagram Post (New Swimsuit Collection): Dive into vibrant. Splash into style. Our new collection just dropped – get ready to own the sun. 🔥 #EwigemSwim #NewCollection #SummerVibes #BeachConfidence
• •Facebook Ad (Highlighting a specific Trikini): Dare to dazzle. The 'Talasa' Trikini isn't just swimwear, it's a statement. Turn heads this summer. Shop the look now at ewigen.com. ✨ #Ewigem #TrikiniLove #StatementSwim #FeelFabulous
• •Product Description (Website - for a brightly colored bikini): Hello, sunshine! Our 'Sampe Lima' Bikini is pure joy in a two-piece. Designed to flatter, destined for unforgettable beach days. Available in S, M, L – and ready to make memories. ☀️ #EwigemClothing #BikiniSeason #VacationMode
• •Email Subject Line (Sale Announcement): ☀️ Your Summer Wardrobe Called... It Wants These Ewigem Deals! ☀️
• •Instagram Story (User-Generated Content focus): You in Ewigem = GOALS! 😍 Tag @ewigemclothing in your summer snaps for a chance to be featured. We love seeing your style shine! #EwigemStyle #SummerConfidence #FashionForward