Brand Tone

Warm and Approachable, Personal and Heartfelt, Supportive and Empowering, Community-Focused, Professional and Knowledgeable

Brand Values

• •Family
• •Love and Connection
• •Community
• •Quality and Freshness
• •Accessibility and Inclusivity
• •Joy and Positivity
• •Resilience and Strength

Best Practices

• •Always Lead with Heart: Infuse copy with genuine warmth, empathy, and the personal touch that defines the brand. Share snippets of the "why" behind the business when appropriate.
• •Emphasize "Local" and "Community": Regularly highlight the Lafayette roots, farm-fresh aspect, and community connections. Use local landmarks or references where fitting.
• •Keep it Approachable and Inclusive: Use clear, friendly language. Avoid overly technical jargon. Ensure messaging for all services, from bespoke weddings to DIY kits, feels welcoming.
• •Balance Professionalism with Personality: While the tone is warm, ensure copy also conveys expertise, quality, and reliability. Showcase the beauty and artistry of the floral designs.
• •Tell Stories (Big and Small): Beyond the main brand story, share smaller narratives – the story of a particular flower, a happy customer experience (with permission), or a day on the farm. This keeps the connection authentic and engaging.

Social Perception

Trusted Local Florist, High-Quality Provider, Caring and Passionate, Community-Oriented, Inspiring, Value for Money

Copy Examples

• •Your love story, beautifully told in every petal. At 21 Petals, we pour our hearts into crafting stunning, farm-fresh wedding flowers that are as unique as you are. Let's create something unforgettable, together. #LafayetteInLove #FamilyGrownFlowers
• •Unleash your inner florist! Our DIY flower workshops are all about fun, friends, and fresh blooms straight from our Lafayette farm. No experience? No problem! Our friendly coaches are here to help you create something amazing. Tag a friend you’d bring! #DIYFlowers #LafayetteEvents #21PetalsFun
• •Hello, flower friends! 🍂 Fall is blooming at 21 Petals Flower Farm! Discover our latest seasonal bouquets, picked fresh for you right here in Lafayette. Brighten your home or send a little sunshine to someone special. Shop local, feel the love. #FarmFresh #SupportLocalLafayette
• •More than just a flower shop, 21 Petals is a dream rooted in love, resilience, and the joy of family. Inspired by our son Foxx, we believe every bloom has the power to connect hearts and brighten our Lafayette community. Thank you for being part of our story. #FlowersWithHeart #OurWhy
• •Because every day deserves a little beauty. Surprise someone (or yourself!) with a hand-tied bouquet from 21 Petals. Fresh from our farm to your table – spreading happiness, one petal at a time in Lafayette. #JustBecauseFlowers #LafayetteFlorist #SimpleJoys