Brand Tone

Welcoming and Friendly, Community-Oriented, Celebratory and Fun, Informative and Passionate, Professional yet Accessible

Brand Values

• •Connection and Shared Experiences
• •Quality and Craftsmanship
• •Community
• •Heritage and Family
• •Hospitality and Welcome
• •Innovation and Growth

Best Practices

• •Always Circle Back to "Sweeter Shared": Ensure this core message of connection and shared joy subtly infuses most communications. Ask: how does this product/event help people connect or share an experience?
• •Maintain a Warm and Inclusive Voice: Use inviting language. Address the audience directly ("you," "your friends"). Avoid overly technical jargon unless specifically educating on a wine detail.
• •Leverage Ella the Elephant (and Barry): Where appropriate, especially for lighter content or family-friendly aspects, the mascots can enhance approachability and brand recall.
• •Showcase the "Who" Behind the Wine: Continue featuring staff ("Meet the Team"), the family history, and customer experiences to build relatability and trust.
• •Balance Fun with Professionalism: While the tone is friendly and can be playful, always underscore the quality of the wines and the beauty/professionalism of the venue and events. Highlight awards and positive testimonials when relevant.

Social Perception

Reputable and Award-Winning, A Destination, Community-Focused, Friendly and Approachable, Family-Oriented and Authentic, Progressive

Copy Examples

• •🍇✨ Taste the newest star from our cellars! Introducing the [Wine Name], a [brief description - e.g., crisp white with notes of citrus and green apple]. Crafted with passion, perfect for sharing. Come discover your new favorite! #21Brix #LakeErieWine #NewRelease #SweeterShared #WineLovers
• •Life's moments are best shared. ✨ Join us at 21 Brix for [Event Name] on [Date]! Enjoy an evening of exquisite wines, great company, and the beautiful backdrop of our winery. Making memories, one sip at a time. Get your tickets: [Link] #21BrixEvents #WineryFun #CommunityLove #PortlandNY
• •At 21 Brix, we believe wine is more than a drink – it's a connection. It's laughter with friends, celebrations with family, and quiet moments made special. Our doors are always open for you to find your moment. Life (and wine) is sweeter shared. Plan your visit! #21BrixWinery #SharedMoments #WineCountry
• •(Slide 1 - Image: Wine club package): "Unlock the best of 21 Brix! 🗝️" (Slide 2 - Text overlay on winery image): "Exclusive wines, special discounts (like 30% OFF on pickup day!), and member-only events!" (Slide 3 - Call to Action): "Join the 21 Brix Wine Club today & make life a little sweeter! Swipe Up to Learn More! #21BrixWineClub #ExclusivePerks #WineCommunity"
• •From our family's third-generation vineyards to your glass. At 21 Brix, every bottle holds a story of dedication, award-winning craftsmanship, and the rich terroir of Lake Erie Wine Country. Taste the tradition. #21BrixHeritage #QualityWine #FamilyOwned