Brand Tone

Passionate, Authentic, Heritage-Focused, Quality-Conscious, Value-Oriented, Customer-Centric, Elegant, Stylish

Brand Values

• •Preservation of Craftsmanship
• •Authenticity & Uniqueness
• •Quality
• •Sustainability & Ethical Practices
• •Artistry & Heritage
• •Customer Satisfaction
• •Affordability

Best Practices

• •Storytelling is Key: Consistently weave the narrative of craftsmanship, artisan support, and the cultural heritage behind the products.
• •Let the passion for the craft shine through with descriptive, evocative language that highlights the unique qualities of handmade items.
• •Engage with a Consistent Voice: When responding to customer inquiries, comments, or reviews (positive or negative), maintain the established brand tone – be respectful, appreciative, and helpful, reinforcing the brand's commitment to customer satisfaction.
• •Showcase the Artisans: Dedicate a section or social media posts to spotlighting the artisans behind the products, their stories, and their skills. This can humanize the brand and emphasize its commitment to ethical practices.
• •Use High-Quality Visuals: Employ high-resolution images and videos that beautifully showcase the intricate details of the craftsmanship and the quality of the materials used.

Social Perception

Positive, Associated with Authenticity, Visually Appealing

Copy Examples

• •Where Style Meets Heart Carefully Curated Quality Fashion.
• •Each piece is handmade with love by skilled artisans in Jaipur, Rajasthan.
• •Experience the beauty of traditional Sanganeri block print.
• •Embrace heritage, effortlessly. #EthnicTreasures #HandmadeWithLove #SanganeriPrint #IndianFashion #SustainableStyle
• •Experience the difference of truly unique, quality pieces.