Brand Tone

Enthusiastic, Passionate, Expert, Informative, Customer-Focused, Supportive, Quality-Oriented, and Value-Driven

Brand Values

• •Quality
• •Performance
• •Customer Satisfaction
• •Expertise/Knowledge
• •Accessibility/Convenience

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "durable coating," explain *how* it benefits the customer (e.g., "super-durable hydrophobic layer repels water, dirt, and UV rays, keeping your car's paint glossy and shielded from harsh conditions").
• •Use Enthusiastic and Evocative Language: Words like "ultimate," "legendary," "unmatched," "showroom finish," and "jaw-dropping" create excitement.
• •Incorporate Social Proof: Mentioning positive customer experiences ("Our customers rave about it") or highlighting professional endorsement builds trust.
• •Maintain a Helpful and Knowledgeable Stance: Offer tips, explain the technology simply, and guide customers to the right products for their needs.
• •Clearly Communicate Value: Highlight discounts, long-lasting product performance, and fair pricing to reinforce the value proposition.

Social Perception

Positive, Trusted Supplier, Reliable, and Go-To Source for Specific Brands

Copy Examples

• •Headline: Unlock Your Car's True Shine! ✨ Oakey.co.nz delivers premium car care, loved by pros and enthusiasts across New Zealand. Get results that speak for themselves.
• •Facebook Post: Tired of lackluster results? 😤 Our Soft99 range, packed with Japanese innovation, brings back that showroom gleam and protects your ride for longer. Best prices and fast shipping NZ-wide! Shop now: oakey.co.nz
• •Product Description Snippet (for Fusso Coat Wax): Don't just wax it, FUSSO IT! Experience 12 months of jaw-dropping hydrophobic protection and a deep, glossy shine with just one application. Our customers rave about it – see why!
• •Instagram Caption: Weekend detailing sorted! 💪 From professional-grade compounds to the glossiest waxes, Oakey.co.nz has everything you need for that perfect finish. Quality products, expert advice, unbeatable value. #CarCareNZ #AutoDetailing #OakeyNZ
• •Email Subject Line: 🔥 Deals Inside! Get Your Shine On with Oakey's Top-Rated Car Care.