Tono de Marca

Caring and Passionate, Natural and Pure, Aspirational and Results-Oriented, Artisanal and Luxurious, Empowering

Valores de Marca

• •Natural Ingredients
• •Handmade Quality
• •Customer Happiness & Beauty Enhancement
• •Effectiveness & Results
• •Self-Care and Indulgence

Mejores Prácticas

• •Emphasize "Handmade" and "Natural": Consistently use terms like "handmade with love," "artisanal," "natural ingredients," "botanical," "vegan," "free from SLS/parabens/phthalates" to reinforce these core values.
• •Connect products to the feeling and appearance of a "glow."
• •Highlight Benefits and Desired Outcomes: While listing ingredients is good, focus on what these ingredients *do* for the customer – e.g., "soothe dryness," "reveal radiance," "enhance your natural beauty," "boost confidence."
• •Actively maintain clearly linked social media profiles, particularly on platforms like Instagram and Facebook, which are highly visual and popular for beauty brands.
• •Focus on customer testimonials and before/after photos to showcase visible results, especially for body-tightening products.

Percepción Social

A small business focused on natural, handmade skincare and body care items, expanding into a broader skincare range.

Ejemplos de Copy

• •"Handmade with love, just for you."
• •"Unlock your natural glow with our vegan skincare."
• •"Achieve the radiant skin you've always dreamed of."
• •"Indulge in our exquisite handmade soaps and transform your bath into a dreamy escape."
• •"Giving you the confidence to show off your body. #TheOriginalGlow #HandmadeSkincare #NaturalBeauty #SelfCareSunday #VeganSkincare"