Brand Tone

approachable, community-oriented, reliable, and practical

Brand Values

• •Local Community Support
• •Quality Craftsmanship
• •Customer Service/Versatility
• •Union Principles

Best Practices

• •Emphasize "Local" and "Community": Consistently use words that reinforce the brand's connection to Grand Rapids and its role as a local business.
• •Maintain an Approachable Voice: Use clear, straightforward language. Avoid overly formal or corporate jargon. Keep it friendly and welcoming.
• •Highlight Quality and Reliability: Whether talking about print services or retail goods, subtly weave in the dependability and quality of the offerings.
• •Showcase Versatility: Remind customers that 218 Style caters to a wide range of needs – from individual gifts to large custom orders.
• •Be Authentic: Let the genuine nature of a locally owned, potentially family-run business shine through. If there's a story behind the "218" name (like the area code), consider using it to build connection.

Social Perception

dependable, familiar, and supportive of the local identity

Copy Examples

• •Gear up your team, event, or business with 218 Style! As your local, union-proud screen print and embroidery shop in Grand Rapids, we deliver quality custom apparel that makes a statement. From a few special pieces to thousands, we’ve got you covered.
• •Find something for everyone at 218 Style! Your locally owned stop in Grand Rapids for unique clothing and gifts. We’re proud to be part of the community, offering a friendly shopping experience for the whole family.
• •Show your Minnesota spirit with 218 Style! We design and print unique apparel that celebrates our amazing state. Visit our Grand Rapids store for locally inspired clothing and gifts.
• •Need custom t-shirts for your next family reunion or company picnic? 218 Style in Grand Rapids offers high-quality screen printing with a personal touch. Let's create something memorable together!
• •218 Style: More than just a store, we're your neighbors. For quality custom printing and a curated selection of clothing and gifts, think local, think 218 Style in Grand Rapids.