Tono de Marca

Natural, Authentic, Friendly, Approachable, Conscious, Responsible, Passionate, Artisanal, Positive, and Uplifting

Valores de Marca

• •Naturalness
• •Craftsmanship/Artisanal Quality
• •Sustainability & Eco-consciousness
• •Quality
• •Transparency
• •Well-being

Mejores Prácticas

• •Embrace 'Happy' Language: Use positive, uplifting, and joyful words. Focus on the positive feelings and outcomes associated with using the products (e.g., 'happy skin,' 'joyful routine,' 'feel good').
• •Highlight Natural & Artisanal: Consistently mention 'natural ingredients,' 'handmade,' 'artisanal,' and 'crafted with care.' This reinforces the core product identity.
• •Be Eco-Transparent: Clearly communicate eco-friendly aspects like 'plastic-free,' 'biodegradable packaging,' 'sustainable,' and 'earth-friendly.' This appeals to conscious consumers.
• •Keep it Friendly and Approachable: Write as if you're talking to a friend. Use a conversational style, ask questions to engage the audience, and respond warmly to comments and messages.
• •Storytelling with Purpose: Share the 'why' behind the brand – the passion for natural products, the commitment to sustainability, or the desire to bring a little happiness into daily routines. Connect with customers on an emotional level.

Percepción Social

Innovative, offering high-quality natural products at a fair price point. The biodegradable packaging and pleasant fragrances are well-received. The brand is seen as a positive choice for those seeking natural and eco-friendly personal care.

Ejemplos de Copy

• •Wash your way to happy hair! Our new handcrafted solid shampoo is packed with [key natural ingredient 1] and [key natural ingredient 2] to gently cleanse and nourish, all while keeping our planet plastic-free. Good for your hair, good for Earth!
• •Little bundles of handmade joy, crafted with love and the finest natural ingredients. Which Happy Habit will you choose today to brighten your routine? ✨ #HappyHabit #NaturalSkincare #HandmadeWithLove #EcoFriendly
• •Tired of plastic bottles cluttering your bathroom and our planet? Make the switch to Happy Habit's artisanal solid cosmetics. Natural, effective, and wrapped in a hug for the Earth (aka biodegradable packaging!). Discover your new happy routine. [Link to website]
• •🌿 A Little Dose of Handmade Happiness Inside! At Happy Habit, we believe that taking care of yourself and our planet should go hand-in-hand. That's why each of our products is lovingly made with natural ingredients and a commitment to sustainability...
• •Indulge your senses and nourish your skin with our [Fragrance/Ingredient] artisanal soap. Handmade in small batches, this gentle bar creates a creamy lather, leaving your skin feeling soft, happy, and beautifully scented. Pure, simple, and kind to the earth.