Brand Tone

Informative & Enthusiastic, Approachable & Friendly, Modern & Inclusive, Choice-Oriented & Empowering, Positive & Solution-Oriented

Brand Values

• •Variety & Selection
• •Quality
• •Customer Satisfaction & Convenience
• •Inclusivity & Lifestyle
• •Joy & Experience

Best Practices

• •Focus on Positive Language: Frame non-alcoholic options around what they offer (great taste, health benefits, inclusivity, new experiences) rather than what they lack (alcohol). Avoid terms like "missing out."
• •Emphasize Variety and Discovery: Consistently highlight the breadth of the selection. Use language that encourages exploration and trying new things (e.g., "discover," "explore," "your next favorite").
• •Maintain an Enthusiastic and Inclusive Voice: Write as though you're a passionate advocate for the non-alcoholic lifestyle. Ensure the language is welcoming to everyone, whether they are fully sober, sober-curious, or just looking for occasional alternatives.
• •Be Informative but Approachable: Provide useful information about products (taste profiles, pairing suggestions, origin) in a way that is easy to understand and engaging, not overly technical or snobbish. Use a friendly, conversational style, especially on social media.
• •Showcase the Experience: Go beyond just listing products. Describe the occasions, moods, and enjoyment that non-alcoholic drinks can bring. Use evocative language that appeals to the senses and the desire for a sophisticated or enjoyable drinking experience, without alcohol.

Social Perception

As a Specialist Retailer, As a Proponent of a Lifestyle, Positive Association, Trust (Implied), Community Aspect (Potential)

Copy Examples

• •Headline: "Discover Your New Favorite Zero Proof." Body: "Tired of the same old soft drinks? Dive into Denmark's largest selection of non-alcoholic wines, beers, and spirits at NulProcent. Sophistication, flavour, and zero regrets. Order today for speedy delivery!" Tone: Enthusiastic, Choice-Oriented, Modern.
• •Headline: "Cheers to Choice! 🥂" Body: "Whether you're celebrating, relaxing, or just fancy a delicious drink, our curated collection has something for every moment. Explore vibrant non-alcoholic cocktails, rich craft beers, and elegant wines. What will you try next? #NulProcent #ZeroAlcohol #TasteTheFuture" Tone: Inclusive, Joyful, Engaging.
• •Headline: "Finally! All the Flavour, None of the Alcohol." Body: "At NulProcent, we believe you shouldn't have to compromise. We've sourced the best non-alcoholic beverages from around the world so you can enjoy complex tastes and satisfying sips, any time. Explore our bestsellers!" Tone: Solution-Oriented, Quality-Focused, Confident.
• •Headline: "Weekend Plans? We've Got the Drinks Covered (0.0% Alcohol!)." Body: "From crisp non-alcoholic IPAs for the game to elegant sparkling rosé for your dinner party, find everything you need at NulProcent. Fast delivery means you're always ready for a great time. Shop now!" Tone: Friendly, Convenient, Lifestyle-Oriented.
• •Headline: "Join the Zero Percent Revolution!" Body: "More flavour, more choice, more moments to enjoy. NulProcent is proud to offer Denmark's widest range of premium non-alcoholic drinks. Discover new arrivals and exciting recipes on our site. Your taste buds will thank you!" Tone: Enthusiastic, Community-Oriented, Bold.