Brand Tone

Warm & Inviting, Personal & Passionate, Artisanal & Quality-Focused, Elegant & Refined

Brand Values

• •Authenticity & Tradition
• •Handmade Quality & Craftsmanship
• •Customer Centricity & Care
• •Excellence
• •Transparency
• •Well-being & Cocooning

Best Practices

• •Embrace Storytelling: Consistently weave in the personal story of the founder and the cultural inspirations behind the scents. This reinforces authenticity and passion. Use phrases that evoke memories, traditions, and the "magic" of the scents.
• •Highlight Artisanal Qualities: Frequently use words like "handcrafted," "artisanal," "handmade with care," and "quality ingredients" to emphasize the craftsmanship and excellence value. Detail the care that goes into each product.
• •Focus on Sensory Experience and Emotion: Use descriptive and evocative language that appeals to the senses (smell, touch – e.g., "velvety," "enveloping") and the emotions the scents are meant to evoke (peace, relaxation, warmth, cocooning, well-being).
• •Maintain a Warm and Personal Voice: Write as if speaking directly and kindly to the customer. Reflect the "super kind and very attentive" service in the copy. Use welcoming language and address the customer's desire for a beautiful and serene home environment.
• •Showcase Customer Love and Values: Integrate snippets of positive customer testimonials naturally into the copy (with permission). Explicitly mention core values like "unique attention to each client," "excellence," and "authenticity" to build trust and reinforce brand identity. Ensure transparency by mentioning the quality and safety of ingredients.

Social Perception

Highly Positive Customer Experience, Trusted & Caring Brand, High-Quality Products, Evocative & Emotionally Connecting

Copy Examples

• •Sent Oud: Weave Your Own Haven of Peace. Body: Inspired by cherished memories and the enchanting aromas of Africa and the Orient, our handcrafted fragrances transform your home into a sanctuary. Discover scents that tell a story, made with passion and the finest ingredients. Because every detail of your well-being matters. Call to Action: Explore Our Collections.
• •The Art of Handmade Fragrance. The Heart of Your Home. Body: At Sent Oud, each scent is a labor of love, meticulously crafted by hand to bring warmth and authentic traditions to your space. From our founder Aminata's hands to your home, experience the magic of artisanal quality. Call to Action: Discover Our Story.
• •More Than Perfume. It's a Feeling. Body: "A true haven of peace and relaxation." That's how our customers describe the Sent Oud experience. Our exquisite, long-lasting scents create a unique cocooning atmosphere, crafted with care and a personal touch. Call to Action: Find Your Signature Scent.
• •Excellence in Every Scent. Unique Attention for Every Customer. Body: Our values guide us: exceptional, handmade products and a commitment to your happiness. Experience the Sent Oud difference – from the quality of our African and Oriental-inspired fragrances to our dedicated, personal service. Call to Action: Shop Now & Feel the Difference.
• •Sent Oud: Where Tradition Meets Modern Elegance. Body: We blend timeless African and Oriental scent traditions with a touch of contemporary refinement. Our beautifully packaged, handmade creations are formulated with quality, safe ingredients, designed to elevate your everyday moments. Call to Action: Indulge in Artisanal Luxury.