Brand Tone

Informative, positive, and accessible. Focus on the health benefits and ease of growing microgreens.

Brand Values

• •Health
• •Sustainability
• •Accessibility
• •Community
• •Quality

Best Practices

• •Maintain a consistent focus on the health benefits of microgreens.
• •Use language that is accessible to both beginners and experienced gardeners.
• •Highlight the ease of growing microgreens at home.
• •Incorporate user-generated content from platforms like Reddit to build community.
• •Emphasize the gourmet and culinary applications of microgreens.

Social Perception

Perceived as a promoter of healthy eating and sustainable home gardening.

Copy Examples

• •Unlock the power of tiny greens! Sprouticy microgreens are packed with nutrients and ready to boost your health.
• •Grow your own superfood garden indoors with Sprouticy. Easy, fast, and delicious!
• •From seed to salad in just days! Sprouticy makes it simple to enjoy fresh, flavorful microgreens at home.
• •Elevate your meals with the vibrant taste and texture of Sprouticy microgreens. The perfect garnish for any dish.
• •Join the microgreen revolution! Discover the joy of growing your own healthy greens with Sprouticy.