Brand Tone

Empathetic & Empowering, Supportive & Solution-Oriented, Modern & Stylish, Relatable & Authentic (aspirational), Benefit-Driven & Positive

Brand Values

• •Confidence & Self-Esteem: A core message is about helping women feel more confident.
• •Comfort: Emphasis is placed on the wearability and comfort of the shapewear, suggesting it's suitable for everyday use.
• •Quality & Efficacy: The brand aims to deliver products that effectively sculpt and support as promised.
• •Body Positivity & Inclusivity: Showcasing diverse body types suggests a value of celebrating all bodies.
• •Female Empowerment: The narrative often revolves around empowering women through their products and messaging.
• •(Potentially) Eco-consciousness: The mention of the Capleia clothing line (related to the wine brand) using eco-responsible materials could be a developing or underlying value for the apparel side as well.

Best Practices

• •Focus on Empowerment, Not Flaw-Fixing: Frame copy around enhancing natural beauty and confidence rather than "fixing" perceived imperfections. Use positive and uplifting language.
• •Highlight Comfort and Wearability: Consistently mention the comfort aspect alongside the sculpting benefits. Shapewear should feel like a supportive friend, not a restriction.
• •Use Inclusive Language and Imagery: Ensure copy and accompanying visuals resonate with a diverse audience. Celebrate different body types and promote a message of inclusivity.
• •Maintain a Conversational and Relatable Voice: Write as if you're talking to a supportive friend. Avoid overly technical jargon and keep the tone approachable and authentic.
• •Emphasize Benefits Over Features (but include key features subtly): While it's good to mention what makes the product special (e.g., "breathable fabric," "no-slip grip"), always tie features back to the core benefits for the customer (e.g., "all-day comfort," "stays in place so you can move freely").

Social Perception

As a Shapewear Provider: Customers engaging with the brand (especially on TikTok and Instagram) appear to be looking for effective body sculpting, comfort, and a confidence boost. Positive reactions often highlight the noticeable shaping effects and comfort. Emerging Brand: Given the limited widespread, independent reviews and news, Capleia/Levitide appears to be a newer or niche brand still building its broad public perception. Influencer/Social Media Driven: The strong presence on Instagram and TikTok, utilizing influencer-style marketing and user-generated content, suggests its perception is largely shaped through these platforms. Dual Identity (Capleia): The connection of "Capleia" to both a clothing brand and a wine brand from Chablis might create a unique, albeit potentially confusing, perception if not marketed distinctly. However, the social media handles provided by the user primarily focus on the apparel.

Copy Examples

• •Headline: Feel Confident, Look Sculpted. Every Single Day. Body: Discover the secret to effortless curves and all-day comfort with Capleia shapewear. Designed to move with you, support you, and empower you. Your best look starts here. #CapleiaConfidence #ShapeYourDay
• •Headline: Beyond Shapewear. It's a Feeling. Body: Capleia isn't just about smoothing and sculpting; it's about unlocking that inner radiance. Step into your power with pieces that feel as good as they look. Love your layers. #WearCapleia #EmpoweredInStyle
• •Headline: Your Everyday Essential for a Flawless Silhouette. Body: Why choose between comfort and curves? With Levitide's innovative design, you get both. Perfect for under your workwear, your weekend outfits, or whenever you need that extra boost of fabulous. #LevitideSculpt #ComfortAndChic
• •Headline: Real Women, Real Results. Real Confidence. Body: See why women everywhere are falling in love with the Capleia fit. Our community is embracing their shape and celebrating their style. Tag us @wearcapleia to share your transformation! #MyCapleiaStory #BodyPositiveShapewear
• •Headline: The Foundation of a Great Outfit? You Feeling Amazing. Body: Levitide shapewear is designed to be your supportive base, enhancing your natural shape and letting your true style shine. Invisible under clothes, unforgettable in how it makes you feel. #StyleElevated #LevitideLove