Brand Tone

humorous, fun, surprising, and celebratory

Brand Values

• •Uniqueness & Creativity
• •Joy & Entertainment
• •Affordability & Accessibility
• •Customer Satisfaction
• •Supporting Global Crews & Charity
• •Authenticity

Best Practices

• •Embrace Exuberance: Use exclamation points, emojis (where appropriate, like social media), and enthusiastic language. Words like "amazing," "hilarious," "unforgettable," "epic," and "awesome" fit well.
• •Keep it Light and Playful: Avoid overly formal or corporate language. Inject humor and a sense of fun, even in more informational pieces. Focus on the joy and laughter the service brings.
• •Highlight the "Unique" Factor: Consistently emphasize what makes the service different – personalized, custom-made by real people, unexpected, and a memorable alternative to traditional gifts.
• •Use Relatable, Casual Language: Address the audience directly using "you" and "your." Use informal terms like "bestie," "pookie," or "LOLs" where appropriate for the platform, particularly on social media, to connect with a younger, fun-loving demographic.
• •Show, Don't Just Tell, the Fun: Incorporate user-generated content snippets (with permission) or vivid descriptions of recipient reactions in your copy to showcase the positive emotional impact of the videos. Testimonials focused on laughter and surprise are powerful.

Social Perception

Novel and Amusing Gifts, Memorable Experiences, Good Value, Legitimate Service, High engagement and desire for the product

Copy Examples

• •Headline: Stop Sending Boring Cards! 😴 Body: Make their birthday unforgettable with a hilarious, personalized dance greeting from across the globe! Starting at just $25.99. Get ready for some serious LOLs! #UniqueGifts #BirthdaySurprise
• •Social Media Post: Pookie's jaw will HIT THE FLOOR! 😂 Send a custom video shoutout with our amazing dance crews. Guaranteed smiles, maybe some happy tears (the funny kind!). Link in bio to create your magic! ✨ #HabibiWishes #FunnyGift
• •Email Subject: Warning: May Cause Uncontrollable Laughter! Body: Looking for a gift that’s anything but ordinary? Habibi Wishes delivers personalized video messages that are unique, fun, and totally unexpected. Brighten someone's day – the Habibi way!
• •Ad Copy: WTF (Wow, That's Fantastic!) Gifts! 🤯 Surprise your bestie, roast your boss (nicely!), or just send some love with a personalized dance video. Choose your crew, write your message, and we'll do the rest! It's that easy to be a gifting hero.
• •Website Banner: Give the Gift of Giggles! 🌍🎉 Our international dance crews are ready to make your special someone's day EPIC. Custom messages, real people, real fun. Order your unique video wish today!