Brand Tone

Innovative & Tech-Forward, Functional & Practical, Modern & Sleek, Confident & Direct, Youthful & Trendy (especially on TikTok), Accessible & Value-Oriented

Brand Values

• •Innovation
• •Functionality
• •Protection
• •Style/Aesthetics
• •Customer-Centricity (implied)

Best Practices

• •Focus on "Innovative Functionality": Always highlight what makes the product technologically advanced and how that translates to real-world user benefits. Use words like "revolutionary," "cutting-edge," "nano-suction," "smart," alongside "practical," "convenient," "hands-free."
• •Maintain a Modern & Clean Language: Avoid overly casual slang (unless specifically for a targeted TikTok campaign) or overly complex jargon. Keep sentences relatively concise and impactful. The language should feel as sleek as the product design.
• •Lead with the Benefit, Support with the Feature: Start with how the product improves the user's life (e.g., "Go hands-free," "Protect your investment") and then explain the technology that enables it (e.g., "nano-suction technology," "durable materials").
• •Consistent Visual and Textual Messaging: Ensure the copy on ads, social media, and the website uses similar keywords, phrasing styles, and reflects the same modern, tech-forward aesthetic seen in the visuals.
• •Incorporate a Confident Call to Action: Use direct and encouraging language to prompt purchases, reflecting belief in the product's value (e.g., "Experience the difference," "Upgrade your tech," "Shop the innovation"). Ensure promotions are clearly and excitingly communicated.

Social Perception

Positive Engagement on Visual Platforms, Niche Appeal, Emerging Brand, Localized Presence (Chile), General Perception of "Essential Cases"

Copy Examples

• •Headline: Stop anScratches. Start Sticking. The Future of Phone Cases is Here. Body: Tired of fumbling with your phone? Essencial Case’s revolutionary anti-gravity technology sticks to almost any surface, giving you hands-free convenience you never knew you needed. Sleek, protective, and undeniably cool. Protect your world. Innovate your life. Shop now for 50% off!
• •Headline: Gravity? Optional. Protection? Essential. Body: Why just protect your phone when you can defy gravity too? Our nano-suction cases offer robust defense against drops and scratches, PLUS the magic of sticking to glass, mirrors, and more. Experience the Essencial difference. Get yours today!
• •Headline: Your Phone’s New Superpower: Sticking Around (Literally). Body: Meet the case that does more. Essencial Case integrates cutting-edge nano-suction for ultimate hands-free moments, MagSafe compatibility for seamless charging, and a design that turns heads. Upgrade to Essencial. Elevate your everyday.
• •Headline: Don’t Just Hold Your Phone. Mount It. Anywhere. Body: From kitchen tutorials to hands-free video calls, Essencial Case transforms how you use your phone. Our innovative cases provide superior protection and the freedom to go hands-free whenever, wherever. It's not just a case, it's an Essencial tool. Discover more!
• •Headline: Sleek. Secure. Surprisingly Sticky. Body: Essencial Case: Where cutting-edge design meets unmatched functionality. Protect your device with a case that’s as innovative as you are. Anti-gravity, anti-scratch, anti-ordinary. Join the hands-free revolution. Limited-time offers available!