Brand Tone

Authentic, Passionate, Warm, Approachable, Conscious, Mindful, Elegant, Timeless, Educational, Appreciative

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Sustainability & Eco-consciousness
• •Ethical Practices
• •Timelessness & Durability
• •Customer Connection & Joy
• •Transparency

Best Practices

• •Embrace Storytelling: Weave the brand's rich heritage and family tradition into product descriptions, social media posts, and email marketing. Talk about the "why" behind the brand.
• •Highlight Craftsmanship and Quality: Consistently use descriptive language that emphasizes the handmade nature, the quality of the Oeko-Tex certified linen, and the attention to detail in every piece. Words like "handcrafted," "artisanal," "meticulously sewn," and "premium European linen" reinforce this.
• •Communicate Sustainability Authentically: Clearly explain the eco-friendly practices (local sourcing, zero-waste efforts, Oeko-Tex certification, green energy) without greenwashing. Let the commitment shine through facts and genuine passion.
• •Use Warm, Evocative Language: Choose words that evoke comfort, timelessness, natural beauty, and the gentle luxury of linen. Think "soft," "breathable," "enduring," "serene," "earthy," "heartfelt." Maintain a respectful and appreciative tone when addressing customers.
• •Maintain Visual and Textual Harmony: Ensure that the copywriting tone aligns seamlessly with the brand's visual identity (which is currently natural, airy, and elegant). The words should feel like a natural extension of the images customers see on the website and social media.

Social Perception

Positive & Trusted, Artisanal & High-End (but approachable), Eco-Friendly Champion, Authentic Storyteller, Reliable (with a note on patience)

Copy Examples

• •Headline: Wrap Yourself in Heritage: Linen Crafted with Generations of Love. Body: "Discover the enduring comfort of Epic Linen. Each piece is a whisper from the past, handcrafted in our family-run Lithuanian studio from the finest Oeko-Tex certified linen. Feel the difference tradition makes."
• •Headline: Slow Down with Linen: Consciously Created for a More Mindful Home. Body: "Embrace the art of slow living with our sustainably made linen. From field to fabric, every thread is chosen with care for the planet and for your well-being. Create a sanctuary that’s as kind as it is beautiful."
• •Headline: Timeless Style, Woven to Last. Body: "At Epic Linen, we believe in quality that transcends trends. Our handcrafted linen clothing and home textiles are designed for enduring beauty and everyday luxury. Invest in pieces you’ll cherish for years to come."
• •Headline: Feel the Pure Joy of Lithuanian Linen. Body: "There’s a unique magic to linen made with passion. Our artisans pour their hearts into every stitch, ensuring your Epic Linen pieces are not just beautiful, but a joy to live with. Experience the warmth of true craftsmanship."
• •Headline: Naturally Soft, Sustainably Made, Beautifully You. Body: "Our Oeko-Tex certified linen is stonewashed for incredible softness from the very first touch. Ethically crafted and kind to the earth, Epic Linen helps you live beautifully and consciously."